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L’OREAL ELVIVE FULL RESTORE 5 MASQUE CUT
Sept 2010 results


Background and key result:


A quantitative monadic study was undertaken in July and August 2010 to assess overall attitudes to and satisfaction with the Full Restore 5 Masque.

  • • 300 respondents were interviewed at the concept stage.
  • • Of these, 270 respondents went on to try the product at home.
  • • 227 respondents completed a self-completion questionnaire within 3 days of applying the masque to evaluate its performance.

The 227 respondents were using the displayed brands of shampoo and conditioner most often.









Of these 227 respondents, 73% agreed that ‘compared to their usual shampoo & conditioner their hair immediately looked more replenished’.

Brands Shampoo used most often Conditioner used most often
Herbal Essences 16% 16%
Pantene 16% 15%
Tresemmé 12% 13%
Dove 13% 12%
L'Oréal Elvive 12% 10%
Sunsilk 7% 5%
Aussie 4.5% 5%
John Frieda 3% 3%
Alberto Balsam 2% 4%
VO5 3% 3%
Charles Worthington 1% 2%
Timotei 2% 1%
Trevor Sorbie 1% 2%
Umberto Giannini 1% 1%
Fructis 0.5% 1%
Nicky Clarke 0.5% 1%
Wash & Go 0.5% 1%
Neutrogena 0.5% 0%
Avon 0% 1%
Palmolive 1% 1%
Supersoft 1% 0%
Original Source 1% 0%
Own Label 1% 2%
Not stated 1% 2%
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