Super soft, super glossy with gorgeous shimmering tones. All this and no ammonia.

Casting Crème Gloss 323 Darkest Chocolate

Product Benefits

Casting Crème Gloss is a no ammonia hair colourant that gives your hair visible shimmering tones, glossy shine and blends away grey. Give your hair a total beauty treatment with Casting Crème Gloss, for glossy rich, natural-looking colour with visible shimmering tones.


No ammonia technology


Casting Crème Gloss: a no ammonia colourant that gives your hair visible shimmering tones, glossy shine and blends away grey. The delicate fragrance makes colouring a luxurious treat!

Casting Crème Gloss is enriched with a patented conditioning complex which helps protect the hair fibre for voluptuous hair: exceptional softness + glossy shine.

Easy + clean to apply, even for beginners.

For extra care for your coloured hair:

L’Oréal, the worldwide No.1 in hair colour*, recommends the Elvive Colour Protect range. Our first range with a Light Reflecting System. It nourishes hair from root to tip and wraps it with protective care.

Protect and reflect your colour radiance with+80% colour radiance protection**!

*AC Nielsen data Jan - Dec 2009.

**Lab test after application of Colour Protect shampoo + masque vs. classic shampoo, then brushing.


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Casting Crème Gloss - 323 Darkest Chocolate 5 5 2 2
LOVE IT!!! I applied this product about 2 weeks ago - I waited with my review to see how the colour lasted - this was the first time I have ever tried to apply colour myself. I have very long dark brown hair and being in my 50's, I have several grey roots coming through so I need more regular colouring to cover them up. I usually have it done every 4 weeks at a salon, so I was very nervous about trying home colouring after reading some of the reviews where they had bad experiences . I watched the video on how to do it a few times and then made sure I followed the instructions. It was a lot easier and less messier than I thought. I only needed one box even with my very long hair. The colour is fab and my hair is so shiny and healthy - better than the salon treatment! No sign of the grey hair either and after 2 weeks the colour is still great and has not faded even though I wash my hair every day! I will definitely recommend this to anyone...and no more expensive salon treatments for me !!! 05 September 2013
My fav colour, I use this every 6-8 weeks. fab colour even covers grays. easy to use and leaves my hair feeling soft not dry after use. 19 February 2013
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