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Formulation secrets

The secrets revealed

An innovative formulation for a colourant that gives a healthy looking glow - without ammonia. How does it work?

Casting Crème Gloss is a hair colourant without ammonia that offers both optimal coverage of first greys as well as rich & super-glossy reflects.

Casting Crème Gloss is our latest generation of ammonia-free non-permanent hair colour; it has the benefit on an innovative technology which:
- blends away greys
- gives a shimmering, rich & luscious colour result.
- a super glossy shine.
- colour that lasts up to 28 shampoos.

Intense conditioning: hair feels beautifully soft and voluptuous

Casting Crème Gloss is a non-drip crème formula which is enriched with a patented conditioning complex. This helps to protect the hair fibre inside & out for satin soft hair. After colouring the new conditioner enriched with Royal Jelly leaves colour looking revitalised with a glossy shine.

Delicate Fragrance

Thanks to its no-ammonia formula, Casting Crème Gloss does not give off unpleasant odours; quite the opposite in fact - its delicate fragrance makes colouring a luxurious treat!

Result

A colourant that gives you a healthy looking glow. A sublime colour result: visible, shimmering & rich tones that shine like a gloss. Your hair is beautifully soft & looks voluptuous.

Maintain your glossy locks with Elvive Colour Protect,
formulated for coloured hair. For highlights, try Elvive Nourish & Shimmer.

An easy and pleasurable application….

It's easy to colour your hair at home, everything you need is provided:

- An innovative pack: pop out the perforated section of the back of pack and insert the developer crème inside, to allow you to stand the bottle upright when mixing it with the crème colourant.

- 1 tube of no-ammonia crème colourant.

- 1 tube of developer crème.

- 1 precision tip applicator. Once the colourant & developer are fully mixed, fit this onto the applicator-tube and you're ready to start application. The applicator tip makes it easy to spread the mixture in straight lines for precise application.

- 1 bottle of Shine Enhancing Conditioner with Royal Jelly. This leaves colour looking revitalised with a glossy shine after colouring.

- 1 pair of professional quality gloves.

- 1 information leaflet, providing practical advice to take you through application step by step.

Discover application tips on video.
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