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Explore Hair colour

NEW Excell 5’ for Men

7 Natural Dark Blonde

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Product Benefits

A true innovation for grey hair!
New Excell 5' from L'Oréal Paris, our first hair colourant designed for men to blend away greys for up to 28 shampoos. An innovative formula that puts the 'pepper' back into your 'salt & pepper', with natural-looking results.

Fast, easy & precise
Excell 5’ has a short, 5 minute development time and is a no ammonia formula. It is very easy to apply, thanks to the Easy-Brush applicator which allows a targeted or all-over application. With Excell 5’, you’re just a few brush strokes away from a younger-looking you! Simple, fast, subtle.
NEW Excell 5’ for Men shades
  • 7 Natural Dark Blonde
  • 6 Natural Light Brown
  • 5 Natural Brown
  • 4 Natural Dark Brown
  • 3 Natural Very Dark Brown
  • 2 Natural Black

Expert Advice

Men tend to think their hair is darker than it really is. Follow this advice to find the right shade for you:

If you only have a few grey hairs, choose a shade one tone lighter than your natural colour. If you have a lot of grey hair, pick a shade two shades lighter than your natural colour.

SKIN ALLERGY TEST
IMPORTANT: HAIR COLOURANTS CAN CAUSE AN ALLERGIC REACTION WHICH IN RARE CASES MAY BE SEVERE. SKIN ALLERGY TEST MUST BE DONE 48 HOURS BEFORE EACH APPLICATION EVEN IF YOU HAVE ALREADY USED A HAIR COLOURANT.

HOW TO PERFORM THE SKIN ALLERGY TEST

If you wear earrings, remove them. Behind the ear and using a cotton-bud, apply a little of the unmixed colourant product sufficient to cover the area of a small coin. Re-apply two or three times allowing it to dry in between applications. Carefully reseal the colourant container.

Leave for 48 hours without washing, covering or touching. If during this period you notice any abnormal reactions - such as itching, redness or swelling in or around the test area, DO NOT APPLY THE PRODUCT.

HOW TO APPLY EXCELL 5’

Open the colourant gel bottle and tip the whole of its contents into the developer bottle. Close the developer bottle carefully and shake it vigorously to obtain an even mixture. Break off the tip of the applicator bottle immediately after mixing to avoid the bottle bursting and damage from the product overflowing.

Easy Application on dry hair

Method A: If your greys are evenly spread throughout your hair a full head application is recommended

Apply the colourant mixture directly onto the brush.
Start application at the temples.
Brush through from the front to the back of your hair, following the direction of your hair style.
Next, apply the product in the opposite direction, from the back of your head to the front, to ensure the product is well spread throughout your hair.
Reapply the colourant mixture to the brush applicator and repeat the gesture until all your hair is well coated with the mixture.
Do not forget to apply the mixture to the back of the head and neck to complete the application.

Leave to develop for 5 minutes. Start timing once you have finished applying the product. For shades 2 Natural Black and 3 Natural Very Dark Brown, leave to develop for 10 minutes.
Rinse hair thoroughly until the water runs clear. Wash your hair with your usual shampoo.

Method B: If your greys are in concentrated areas a partial application is recommended

Apply the mixture directly onto the brush.
Locate the zones which contain the most grey hairs. Apply the mixture to these areas only.

Leave to develop for 5 minutes. Start timing once you have finished applying the product. For shades 2 Natural Black and 3 Natural Very Dark Brown, leave to develop for 10 minutes.
Rinse hair thoroughly until the water runs clear. Wash your hair with your usual shampoo.

Innovation an

Excell 5' was developed for men and so differs to women's colourants. It is not designed to cover grey completely but to give a natural-looking result. It is formulated with ash tones and will not turn brassy. It gives a natural-looking shine.
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Any unanswered questions ? Contact our experts: 0800 0304 031 / ROI 1850 399 939 !
IMPORTANT: FOLLOW THE SAFETY INSTRUCTIONS. SKIN ALLERGY TEST MUST BE DONE 48 HOURS BEFORE USE.

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