Delivers rich healthy-looking tones. Hair feels stronger, protected and conditioned. Up to 100% grey coverage.

Excellence 8.1 Natural Ash Blonde

Product Benefits

Over time, your hair loses vitality and your colour loses radiance. Excellence Crème by L'Oréal Paris, our first non-drip conditioning formula enriched with Pro Keratin, helps replenish hair and rejuvenate colour. Hair feels healthy, silky and soft. Colour looks sensational and not a grey in sight!

Log In

Log in or register to submit your review on this product

* Mandatory fields

To see how we use your personal data, please click here.

Rated 2.3 out of 5 by 4 reviewers.
Rated 1 out of 5 by I've been using L'Oreal 8.1 and sometimes 8.0 hair dyes for years with satisfaction, however, quite recently have been horrified with the resultant hair colour. Its gone very dark, even darker than my natural shade. Not only that, it's such a horrible unnatural looking colour too so I will have to wash my hair every day to lighten the colour a bit. I thought LO'Oreal might have put the wrong colour in the wrong box but no, this is the third time using 8.1 hair dye and this horrible dark mousy colour still happens. What have they done to the formula?? I feel very reluctant to use a higher number in order to get a lighter colour. Come on L'Oreal please fix this problem. 28 January 2015
Rated 2 out of 5 by I think L'oreal is the best for home hair colour. Leaves the hair in great condition and is gentle on the scalp. However, if like me you are a typical British mousey blonde/light brown with a reddish base colour, colouring at home is a nightmare because even though your hair is fairish, it just won't go blonde, just goes brassy! You can get a blonde colour you're satisfied with eventually but it will take you a lot of experimentation and money, not to mention poor hair condition after all the dye. This was a second attempt at home in 3 months (have short hair and colour was mostly cut out) and done as a strand test which just turned orange, so forget messing about, it's off to the hairdressers for me, even though I only want to go a shade lighter. All those people who went dark or blue/green/grey with L'oreal ash shades must have had pre-coloured/bleached hair as it certainly wasn't the case for me on natural fairish hair. Great colour in general L'oreal, but when is someone going to cater for British mousey blondes who want to go a shade or two lighter without the brass? You'd be on to a winner if you catered for us! 28 February 2014
Rated 1 out of 5 by I purchased this produce as I wanted to cover up greys. I chose ash blonde as my natural colour is dark blonde/light brown and I have like an ash blonde in the past. I applied the colour as instructed on the packaging and left the dye on for the recommended developing time for natural hair(As my hair colour was natural). I was completely surprised to find my hair colour is now a dark strawberry blonde!? I could not be more dis-satisfied with this produced and am extremely unhappy that I now have to dye my hair a second time to rectify this. I would not recommend this product. 12 February 2014
Rated 5 out of 5 by Fantastic colour and grey cover. Multi tonal salon look. Easy and quick to do. 03 July 2013
1-4 of 4

Forgot your password


Please enter your email address
below and we will send you your password.