Delivers rich healthy-looking tones. Hair feels stronger, protected and conditioned. Up to 100% grey coverage.

Excellence 7.31 Natural Dark Caramel Blonde

Product Benefits

Over time, your hair loses vitality and your colour loses radiance. Excellence Crème by L'Oréal Paris, our first non-drip conditioning formula enriched with Pro Keratin, helps replenish hair and rejuvenate colour. Hair feels healthy, silky and soft. Colour looks sensational and not a grey in sight!
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Excellence - 7.31 Natural Dark Caramel Blonde 4.7 5 3 3
I used this yesterday to blend my very blonde highlights and dodgy roots into what I hoped was an ombre effect. I took the top half of my hair, protected the underneath with a shower cap. Then the top I took sections and painted down till about 1, 2 or 3 inches from the bottom, leaving the blonde and different lengths so I didn't have a line of colour change that was too obvious. Anyway, I washed it off and styled it last night and I LOVE it...the effect is what I hoped for, in fact better. I feel quite proud as I'm not a hairstylist. Anyway, I don't know what it will be like after a week and a few washes, or after a swim etc. but right now, I cant wait for my next box and to do it again. I just hope I feel the same way in a few weeks. Now, I am just glad I gave it a go. Thanks :) 18 April 2014
I have been using L'oreal's casting creme gloss 1010 light iced blonde for the past 3/4 years (and can I just say it's always worked excellently! No yellow or brass tones whatsoever!) However, I am a natural dark blonde, fairly similar colour to the model on the front of this packet (7.31), i read that the excellence creme dye came with a protective serum and it was on offer so decided to give it a try! I always fear my hair will have a gingery tinge to it when trying darker dyes but from experience i know the 3 means red/gold and the 1 means ash, so the two should effectively cancel each other out to avoid that reddy look to blonde! The application was very quick and easy, it didn't smell as bad as some other dyes that I have used in the past! It was very gentle on my scalp, I normally get a stinging sensation during hair colouring but this dye just felt like I had a conditioning treatment on! It goes very dark in colour whilst processing, but I always find this to be the case compared to the end result! My hair has now gone dark blonde but it has far more of an ash tone to it that I was hoping for. However, I do not blame the dye for this! My hair was extremely light before hand with no red pigment left to grip the colour. My roots on the other hand have gone identical to the colour shown on the box! I'd say my hair looks like box 7 - natural dark blonde rather than a caramel blonde 7.31, but as I said my roots, which would have red pigment did go to the exact colour! I just might have to risk putting a redder based dye one my hair next time before hand - although anyone with blonde hair dying experience knows this is a risky job! All in all it was a brilliant dye and I would definitely recommend to give it a try!! I know i won't hesitate to use it again! 02 August 2013
Loving the NEW LOREAL EXCELLENCE CREME & NEW BALM! Have been using Excellence Hair Colour from it was 1st launched about 10+years ago in shade-7 Natural Dark Blonde,to help cover my early grey which was starting at my locks,& sides! then changing to shade-7.31 Natural Dark Caramel Blonde-(A Natural Soft Dark Beige Blonde) which my Hair Dresser advised as it had more natural,softer tones in it! & now im using both the 7-Natural Dark Blonde,& the 7.31-Natural Dark Caramel Blonde in a ratio of half of the 7,& half of 7.31 which REALLY DOES cover ALL my grey hair,& keeps it away until im next ready to colour in 6-8weeks! Thanks Hair Dresser for that great tip! Anyone with a lot of grey in their hair should use both a Natural Shade,& a shade with tones in it ie: shade No.7+shade No.7.31,shade No.6+Shade No.6.3 and so on! One thing I DONT like,& DONT understand is why Loreal have changed the Model,& the haircolour on the front of Shade 7.31-Natural Dark Caramel Blonde,& replaced her with another Model & haircolour of a far far lighter haircolour around a shade 9 which is a light blonde,& NOWAY a 7 Natural Dark Blonde etc! The Model on the old package of 7.31,was a much truer colour indication to shade 7.31 Natural Dark Caramel Blonde! Please Loreal can we have the original Model added back onto the box of Excellence Creme Shade 7.31-Natural Dark Caramel Blonde! Loreal Excellence Creme Hair Colour,in my opinion is the BEST,gentle home Hair colour around,& I sincerely hope that Loreal NEVER discontinue it! I really LOVE Loreal Excellence Creme hair colour because it really does condition,& leaves your hair really beautiful! Thanks Loreal xx 30 June 2013
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