Be transformed by intense vibrant colour with multi-faceted shine for up to 6 weeks.

Féria 20 Blackest Black

Product Benefits

Do you dream of a vibrant, multi-faceted colour that doesn’t fade?

Discover Féria by Préférence for a fade resistant intense, vibrant colour and up to 6 weeks of high shine!*
*With regular conditioning

Innovation

Féria by Préférence is available in 19 stylish, on-trend shades, offering you a large choice of vibrant colour, whether you're blonde, brunette, black or red. The patented high resistance colourants lock into the hair to ensure an intense, luminous colour.

Féria by Préférence comes with a high shine multi-application conditioner that gives you up to 6 weeks of shine!*
*With regular conditioning

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