Be transformed by intense vibrant colour with multi-faceted shine for up to 6 weeks.
Discover Féria by Préférence for a fade resistant intense, vibrant colour and up to 6 weeks of high shine!**With regular conditioning
Féria by Préférence is available in 19 stylish, on-trend shades, offering you a large choice of vibrant colour, whether you're blonde, brunette, black or red. The patented high resistance colourants lock into the hair to ensure an intense, luminous colour.
Féria by Préférence comes with a high shine multi-application conditioner that gives you up to 6 weeks of shine!* The Color Booster shades come with a multi-application anti-colour loss conditioning shampoo that helps renew your colour’s first day shine. *With regular conditioning
Looking to protect your colour? L’Oréal, the worldwide No.1 in hair colour*, brings you Elvive Colour Protect range. Our first range with a Light Reflecting System. It nourishes hair from root to tip and wraps it with protective care. Protect and reflect your colour radiance with up to 80% more colour radiance protection**! *AC Nielsen volume and value sales Jan-Dec 2008. **Lab test after application of Colour Protect shampoo + masque vs. classic shampoo, then brushing.
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