Be transformed by intense vibrant colour with multi-faceted shine for up to 6 weeks.

Féria P01 Metallic Silver Blonde

Product Benefits

Do you dream of a vibrant, multi-faceted colour that doesn’t fade?

Discover Féria by Préférence for a fade resistant intense, vibrant colour and up to 6 weeks of high shine!*
*With regular conditioning


Féria by Préférence is available in 19 stylish, on-trend shades, offering you a large choice of vibrant colour, whether you're blonde, brunette, black or red. The patented high resistance colourants lock into the hair to ensure an intense, luminous colour.

Féria by Préférence comes with a high shine multi-application conditioner that gives you up to 6 weeks of shine!* The Color Booster shades come with a multi-application anti-colour loss conditioning shampoo that helps renew your colour’s first day shine.
*With regular conditioning

Looking to protect your colour?
L’Oréal, the worldwide No.1 in hair colour*, brings you Elvive Colour Protect range. Our first range with a Light Reflecting System. It nourishes hair from root to tip and wraps it with protective care. Protect and reflect your colour radiance with up to 80% more colour radiance protection**!

*AC Nielsen volume and value sales Jan-Dec 2008.
**Lab test after application of Colour Protect shampoo + masque vs. classic shampoo, then brushing.


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Rated 4.5 out of 5 by 2 reviewers.
Rated 4 out of 5 by I always used this shad but ever since packaging has been changed the colour starts to come more white/grey blonde?! 10 October 2014
Rated 5 out of 5 by i have been using this colour for a very good while and i absolutley love the results after. i love how you can faintly see the silver bits through it. i am very fair skinned and this goes well with us pale faces ha! 03 April 2013
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