Be transformed by intense vibrant colour with multi-faceted shine for up to 6 weeks.

Féria P11 Deeply Wicked Black

Product Benefits

Do you dream of a vibrant, multi-faceted colour that doesn’t fade?

Discover Féria by Préférence for a fade resistant intense, vibrant colour and up to 6 weeks of high shine!*
*With regular conditioning


Féria by Préférence is available in 19 stylish, on-trend shades, offering you a large choice of vibrant colour, whether you're blonde, brunette, black or red. The patented high resistance colourants lock into the hair to ensure an intense, luminous colour.

Féria by Préférence comes with a high shine multi-application conditioner that gives you up to 6 weeks of shine!* The Color Booster shades come with a multi-application anti-colour loss conditioning shampoo that helps renew your colour’s first day shine.
*With regular conditioning

Looking to protect your colour?
L’Oréal, the worldwide No.1 in hair colour*, brings you Elvive Colour Protect range. Our first range with a Light Reflecting System. It nourishes hair from root to tip and wraps it with protective care. Protect and reflect your colour radiance with up to 80% more colour radiance protection**!

*AC Nielsen volume and value sales Jan-Dec 2008.
**Lab test after application of Colour Protect shampoo + masque vs. classic shampoo, then brushing.


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Rated 3.5 out of 5 by 2 reviewers.
Rated 5 out of 5 by This is by far my favourite dye to use! The black is intense with wonderful shine. It doesn't give you a flat black colour like most home dyes do. 07 September 2014
Rated 2 out of 5 by having had black hair for 10 years now i'm always looking for a great dark shade with the shine to match when i picked up the pack my mind was made up in secounds it looks fantastic and seeing as i was only doing a root and top touch up i thought i'll give it ago . well what can i say its great to use smooth and creamy nice smelling but the results ...........dissapointing ! my roots when from dark brown to a dark gray not good ! ites a shame because its left my hair silky soft but gray none the less 13 September 2013
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