Be transformed by intense vibrant colour with multi-faceted shine for up to 6 weeks.

Féria P38 Violet Vendetta

Product Benefits

Do you dream of a vibrant, multi-faceted colour that doesn’t fade?

Discover Féria by Préférence for a fade resistant intense, vibrant colour and up to 6 weeks of high shine!*
*With regular conditioning


Féria by Préférence is available in 19 stylish, on-trend shades, offering you a large choice of vibrant colour, whether you're blonde, brunette, black or red. The patented high resistance colourants lock into the hair to ensure an intense, luminous colour.

Féria by Préférence comes with a high shine multi-application conditioner that gives you up to 6 weeks of shine!* The Color Booster shades come with a multi-application anti-colour loss conditioning shampoo that helps renew your colour’s first day shine.
*With regular conditioning

Looking to protect your colour?
L’Oréal, the worldwide No.1 in hair colour*, brings you Elvive Colour Protect range. Our first range with a Light Reflecting System. It nourishes hair from root to tip and wraps it with protective care. Protect and reflect your colour radiance with up to 80% more colour radiance protection**!

*AC Nielsen volume and value sales Jan-Dec 2008.
**Lab test after application of Colour Protect shampoo + masque vs. classic shampoo, then brushing.


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Rated 1.5 out of 5 by 17 reviewers.
Rated 1 out of 5 by If I wanted black hair I would of bought a black hair dye! But no I would of liked a purple! I ended up with very deep purple/black hair! And for the colour fade protection I hope it does fade and fast! Worst hair dye I have ever bought in my life! Never again will I buy this product! Wish I would of read reviews first! 09 December 2014
Rated 1 out of 5 by I bought this hair dye and used it yesterday my hair was a mid brown with flecks of grey i really wanted to go like a plum purple color but instead i have gone black seriously not impressed 01 October 2014
Rated 2 out of 5 by This colour looks amazing,but unfortunately the result is far from it. Nearly Black with reddish tones. Very dissatisfied. 27 April 2014
Rated 1 out of 5 by This is the worst dye I have ever used. Like other reviewers I was left with a dark reddish brown tint to my hair- no where close to purple. It was only really reddish in the light. I bought a second box to try again, just in case it was a dodgy batch as I really wanted the colour on the box. Nope exactly the same thing again... brown with a red tinge in the light. Complete waste of time and money 10 April 2014
Rated 1 out of 5 by Really disappointed - far from the bluey violet shade I was hoping for, my dark brown hair is now dark brown with a burgundy tint in direct light. Worst colour I have ever used. 17 February 2014
Rated 1 out of 5 by Terrible product, I already had slightly purple hair and thought this product would enhance that but instead it covered the purple in my hair with a murky redish-brown colour that is awful. Incredibly unhappy, worst dye ever. 16 October 2013
Rated 1 out of 5 by TERRIBLE. this is not a purple dye, it is a dark red. so very disappointing. I have a light brown/mousey hair colour. I am gutted that it has resulted in a red colour. If I wanted it red I would have bought a red dye. I wish I had read the other reviews before trying this. 15 September 2013
Rated 2 out of 5 by Really disappointed with this colour. It is barely purple, if anything it is black with purple highlight to it. Am unhappy because I used this on bleached hair so it had a really bright base and still came out really dark. If you are looking for a colour that only really shows in the light or when it starts to fade then go for it but if you want a bright purple like on the box don't bother. Also left my hair feeling REALLY dry, like more dry than after I had bleached it! 19 July 2013
Rated 1 out of 5 by worst decision i have ever made to buy this, i started of with light brown hair dip-dyed with light blonde at the bottom. although the box says not advised on blonde hair... its the only part that actually received any colour!! top part of my hair (that was light brown) has went completely black. have now washed my hair 3 times since using the dye and it is STILL ruining towels and clothes, yesterday it rained while I was out and it stained my top burgundy. While this product is supposed to be purple/violet it has went more reddish plum (and thats only on the previous blonde hair). Will NEVER EVER buy any of these dyes again as I have now lost all trust from this. 07 July 2013
Rated 2 out of 5 by Quite disappointed. My hair is now almost black with purplish tones in the sun. I had light brown hair before I applied this and expected a vivid purple. Will not use again and am not very happy. 03 July 2013
Rated 3 out of 5 by Have just used violet vendetta for the first time and have to say the colour is nothing like the colour shown on the box. It is a dark burgundy, almost black shade. A bit disappointed as I was looking forward to a bright purple but I do have to say the resulting colour is actually very nice, even though nothing like I was expecting 04 June 2013
Rated 1 out of 5 by Having used semi-permanent vivid colours on my dark blonde hair for many years, I was looking for something lower maintenance and was thrilled to see such a vivid purple available in a permanent colour. What a disappointment! The colour was quite nice when first dyed, although nothing like as bright as the packaging, but faded rapidly after the first wash despite using colour care shampoo. Just three weeks later, I have dirty red/brown hair with blonde streaks. 01 June 2013
Rated 1 out of 5 by Have just use the violet vendetta hair colour am very disappointed its no were near the colour on the box it's come out a coppery colour and I only have brown hair. 20 April 2013
Rated 1 out of 5 by terrible! Do not buy this if you want a purple colour! does not even apply close to the colour on the pot. It is a dark browny red NOT purple. 10 April 2013
Rated 1 out of 5 by I have just coloured my hair with violet vendetta and i am very disappointed with the resiult. My hair colour is darkest brown and on the back of the pack the colour looks great on my shade of hair. I have now got black hair with a hint of red when the sun hits it. It is nothing like the purple on the pack. Complete waste of money! 17 March 2013
Rated 5 out of 5 by Great colour, stays in well and the conditioner keeps it looking nice and shiney for weeks. Used to use a different range for my violet hair but this dye lasts much longer and looks better for longer. Only fault - a tad expensive. 20 January 2013
Rated 1 out of 5 by This shade looks beautiful on the pack and as my hair colour was dark blonde I should have had a beautiful vibrant result, and I did... for 2 days. I dyed it on 31/12/12 for my new years party, I followed the instructions to the letter, left it on for the correct amount of time etc but today - 4/1/13 - it looks terrible. It's dull, washed out and only the faintest trace of purple left behind. I'm really disappointed 04 January 2013
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