Be transformed by intense vibrant colour with multi-faceted shine for up to 6 weeks.

Féria P67 Booster Scarlet Power

Product Benefits

Do you dream of a vibrant, multi-faceted colour that doesn’t fade?

Discover Féria by Préférence for a fade resistant intense, vibrant colour and up to 6 weeks of high shine!*
*With regular conditioning


Féria by Préférence is available in 19 stylish, on-trend shades, offering you a large choice of vibrant colour, whether you're blonde, brunette, black or red. The patented high resistance colourants lock into the hair to ensure an intense, luminous colour.

Féria by Préférence comes with a high shine multi-application conditioner that gives you up to 6 weeks of shine!* The Color Booster shades come with a multi-application anti-colour loss conditioning shampoo that helps renew your colour’s first day shine.
*With regular conditioning

Looking to protect your colour?
L’Oréal, the worldwide No.1 in hair colour*, brings you Elvive Colour Protect range. Our first range with a Light Reflecting System. It nourishes hair from root to tip and wraps it with protective care. Protect and reflect your colour radiance with up to 80% more colour radiance protection**!

*AC Nielsen volume and value sales Jan-Dec 2008.
**Lab test after application of Colour Protect shampoo + masque vs. classic shampoo, then brushing.


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Rated 3.8 out of 5 by 5 reviewers.
Rated 1 out of 5 by Nothing like it promises...... The colour is patchy, nothing like the box promises and it's fried my hair, avoid you will probably end up disappointed... 27 March 2014
Rated 5 out of 5 by I had high hopes for this dye and if I had my ' natural dark brown shade, I am sure it would have come out very differently indeed. I only wish I'd known there was a ' behind the scenes' youtube video of the making of the ' feria' advert, which showed the models , with red and black hair before / after tones. The red haired model was a dark- mid brown before. I on the other hand was ' mid-light' , bleached blonde. If you ' want ' pillar box/ poppy red hair . .. go for it. If you want a darker richer shade either pick a different shade or be prepared for a very bright shade indeed. I only wish I had virgin hair, but the days of gray hairs and over dying mean those days are long behind me now, lol. I will use Feria again , I will just be a lot better informed in the future. But it was a very even nice colour , just not right for me. 19 March 2014
Rated 4 out of 5 by It is an affordable and easy way to achieve a salon permanent colour. However I was a little disappointed in the colour outcome - not as vibrant as i would've expected. I usually use Casting (semi permanent# in lots of different shades, but wanted to try for a brighter red. Hence going for a permanent colour #Scarlet power#. I found the dye tended to run during development time #more than casting ever does# so I had to keep checking and have a soapy cloth to hand. Also my scalp stayed red for several days and at least three washes after dying, again this went within 2 days when using Casting. Luckily i don't have grey hair #yet# to cover so I will return to Casting until such time i need a permanent colour #to lighten my colour or cover grey#. So I would happily recommend Loreal colouring, but I would say to anyone who's looking to adjust #not lighten) their shade to use Casting or another semi permanent to acheive effective results. 24 January 2014
Rated 4 out of 5 by Used this for ages before great colour result with shine although its a shame it doesnt last long goes a gingery colour after about 2 weeks but still a great dye 21 December 2013
Rated 5 out of 5 by Tried this a couple of months ago its fantastic easy to mix and apply. The colour is so vibrant and true to shade guide. A lot of strangers have complimented my look and were surprised it wasn't done in a salon. Iused to go to a salon but this i think is better brighter and doesn't cost the earth. Iwould recommend this to anyone wanting to go red and stand out in a crowd !!!! Absolutely FANTASTIC !!!!!!!!!!!! 06 March 2013
1-5 of 5

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