Rated 3.8 out of 5 by 5
Rated 1 out of 5 by Welshie Nothing like it promises...... The colour is patchy, nothing like the box promises and it's fried my hair, avoid you will probably end up disappointed...
27 March 2014
Rated 5 out of 5 by lucylocksessex I had high hopes for this dye and if I had my ' natural dark brown shade, I am sure it would have come out very differently indeed. I only wish I'd known there was a ' behind the scenes' youtube video of the making of the ' feria' advert, which showed the models , with red and black hair before / after tones. The red haired model was a dark- mid brown before. I on the other hand was ' mid-light' , bleached blonde. If you ' want ' pillar box/ poppy red hair . .. go for it. If you want a darker richer shade either pick a different shade or be prepared for a very bright shade indeed. I only wish I had virgin hair, but the days of gray hairs and over dying mean those days are long behind me now, lol. I will use Feria again , I will just be a lot better informed in the future. But it was a very even nice colour , just not right for me.
19 March 2014
Rated 4 out of 5 by CD33 It is an affordable and easy way to achieve a salon permanent colour. However I was a little disappointed in the colour outcome - not as vibrant as i would've expected. I usually use Casting (semi permanent# in lots of different shades, but wanted to try for a brighter red. Hence going for a permanent colour #Scarlet power#. I found the dye tended to run during development time #more than casting ever does# so I had to keep checking and have a soapy cloth to hand. Also my scalp stayed red for several days and at least three washes after dying, again this went within 2 days when using Casting. Luckily i don't have grey hair #yet# to cover so I will return to Casting until such time i need a permanent colour #to lighten my colour or cover grey#. So I would happily recommend Loreal colouring, but I would say to anyone who's looking to adjust #not lighten) their shade to use Casting or another semi permanent to acheive effective results.
24 January 2014
Rated 4 out of 5 by BogeyBrogs Used this for ages before great colour result with shine although its a shame it doesnt last long goes a gingery colour after about 2 weeks but still a great dye
21 December 2013
Rated 5 out of 5 by kathi44 Tried this a couple of months ago its fantastic easy to mix and apply. The colour is so vibrant and true to shade guide. A lot of strangers have complimented my look and were surprised it wasn't done in a salon. Iused to go to a salon but this i think is better brighter and doesn't cost the earth. Iwould recommend this to anyone wanting to go red and stand out in a crowd !!!! Absolutely FANTASTIC !!!!!!!!!!!!
06 March 2013