Rated 1 out of 5 by Linzi-k Used this colour on my roots (mostly grey) then combed through to ends. Was very shocked and disappointed to find it had turned my roots ginger!!! I had to re-colour my hair a much darker blonde. Not happy with the results at all.
14 September 2014
Rated 3 out of 5 by lucylocksessex I wish I had read the reviews first at the colour is very different than the model on the box or the colour on the cut off sample colour on the box. The colour on this site is far more like it when you see a small swatch , it is far more soft ginger / brown than ' honey blonde' . I would not say I am blonde at all now. I had done a quick bleach bath the day before, the roots stayed ginger-ish but I was ' vanilla blonde' . So when I did used the ' Florida' I expected to be a lovely golden blonde like the model but it is closer to brown than blonde. Not an unattractive shade but not at all what I was expecting. And my hair isn't any softer after dying it but it's in no worse condition either , so the oil in the mixture probably helped a bit. But I use lots of product to protect my hair anyway so it's hard to tell. I would say if you want blonde avoid this shade , if you want a light warm brown then it will be good for you. But I feel slightly disappointed. Boxes are hard to get an idea from because they are photo edited, but the reviews would have been a good place to research.
28 August 2014
Rated 1 out of 5 by Jade567 DO NOT USE THIS PRODUCT IT IS ABSOLUTELY RUBBISH. I GOT THIS TO GO 2 SHADES LIGHTER BUT INSTEAD IT TURNED MY HAIR VERY DARK BROWN.
28 June 2014
Rated 5 out of 5 by Carole Just tried Preference No 4 hair colour and have to say I am delighted with the result. Best colour result I have ever experienced and I have tried several makes and shades but Preference No 4 will remain my regular colour from now on. Thank you for introducing this new colour.
10 May 2014
Rated 4 out of 5 by sebona I was searching for hir colour to get closer to my dark blonde natural colour after beying blonde for several months. After the application in the first days the colour was much more ginger than on the package but it is washing out to lighter honey blonde shade (I dyed my hair about 2 weeks ago). So it is doing great job to neutralise difference between darker natural roots and blonde ends, but at the beginning you have to count with really warm shade.
24 April 2014
Rated 4 out of 5 by Lyddybop My previously bleached hair had grown out and I was looking for a dye to cover up the bleached ends and match up with my natural root. This colour is gorgeous. It doesn't match my roots exactly and still a bit light but have had loads of compliments on how natural looking it is and hair is very shiny and in good condition. I agree that the colour gives a slightly more 'gingery' colour than indicated on the pack but it's still definitely blonde and the difference in colour from my natural roots to the dyed ends is hardly noticeable
01 March 2014
Rated 5 out of 5 by Ruby2 I've used this colour quite a few times over the last few years. My hair's naturally a dark mousey blonde and Florida turns it a dark blonde/auburn colour which is pretty natural looking. After a few applications over a few months it does tend to go lighter. If your hair is blonde or light brown and you're looking for a dark blonde/auburn shade this may be for you! I've found L'Oreal hair colour gentle on the scalp and gives a brilliant shine and condition to the hair which a lot of other brands do not.
16 January 2014
Rated 4 out of 5 by BrandySnap I have been using this colorant for years, as it is the closest match I have found to my own hair colour - a reddish light brown. It does develop to a more aubourn tone than in the photograph on the box - plus the old photo was better, I think. People always say that they think the colour is natural, which is good. That's because it tends to develop to different tones along different strands of hair, which looks less artificial than a mop of all one shade. I would recommend it, but for those wanting a reddish hue of 'mouse' , rather than a real blonde.
17 March 2013
Rated 2 out of 5 by kitchenchicken My hair colour is dark originally and after I bleached my hair, my hair was dark to light orange colour then I put on this Florida honey blonde which is warm blonde tone and my hair ended up strong orange colour. Some part of my hair went to light orange which is nearly blonde but other part of my hair went to strong orange colour to copper (light brown mixed with orange tone and hint of red colour) and it didn't look good on me,..Maybe this hair colour is not for someone who has bleached hair which is warm/orange tone because this hair colorant just makes hair from lighter orange to strong orange tone...
02 February 2013
Rated 3 out of 5 by Hayley I really liked the colour on the front of the box.
The colour come out alot darker more of a really light brown than a golden blonde. still a really lovely colour though.
I use two boxes as i have really thick hair and I get good covergae from this.
I think I may go for a slightly lighter colour next time.
15 January 2013