Do you dream of a vibrant, multi-faceted colour that doesn’t fade?
Discover Féria by Préférence for a fade resistant intense, vibrant colour and up to 6 weeks of high shine!*
*With regular conditioning
Watch the Féria TV Advert starring Cheryl Cole.
Unleash your new colour statement and get Cheryl's extreme blonde dip-dye by Féria.
Here are some top tips to help you decide on the right colour for you.
L'Oréal Paris Hair Colour Expert, Christophe Robin, offers his advice on acheiving natural looking hair colour at home.
Christophe Robin shares his expertise in hair colouring to help you find your perfect shade.