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Préférence Infinia P67 Scarlet Power | L'Oréal Paris
Préférence Infinia P67 Scarlet Power | L'Oréal Paris
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Préférence Infinia

Fade-Defiant Premium Colour

You can now find your favourite Féria shades in the new Préférence Infinia range, with exclusive Colour Extender.
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P67 Scarlet Power
Buy product
Benefits
Are you looking for fade resistant, high shine hair dye?

Préférence, an expert in fade-defying hair dye, now includes for the f...
Appeal of pack
Colour result
Value for money
Easy application

Benefits

Are you looking for fade resistant, high shine hair dye?

Préférence, an expert in fade-defying hair dye, now includes for the first time an additional Colour Extender. It revives the look of day 1 colour & shine for show-stopping gorgeous colour. The powerful direct dyes in the Colour Extender help keep your colour look more beautiful, for even longer.

Préférence’s colourants lock into the hair, ensuring a luminous and long-lasting colour which covers up to 100% of grey hair.

Long-lasting, high shine colour. Fight the fade!

Looks & Trends

Black

Hair Trends

Whether you’re after dark black hair, or black hair with a splash of colour, get our advice on the best colour for you.

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Looks & Trends

Get the Look:

Cheryl
Get Cheryl’s bold pink lip look from the Cannes red carpet.

Looks & Trends

Brown Hair

Hair Trends
Whether it’s a dark, chocolate, or light brown hair colour you’re after, read our advice and find the best colour for you.

Looks & Trends

Blonde Hair

Hair Trends
Tailor your blonde hair to your skin tone with our guide to blonde hair colour.

Looks & Trends

Auburn Hair

Hair Trends
Discover our favourite auburn hair colour products here and stun with glossy, rich, romantic auburn hair.

Looks & Trends

Red Hair

Hair Trends
Whether you have naturally red hair that needs a bit of TLC, or fancy a change, discover our guide to red hair colour.
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Revive the look of day 1 colour and shine with new Préférence Colour Extender.
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