Tap into the latest trends and achieve a fun pastel look.
Add some flavour to your style that lasts up to 3-5 washes.
Designed for very light blondes that know how to have fun.
As easy to use as a conditioner and works in 15 minutes!
Ever-growing in popularity, purple hair is a great look this year. Whether you’re after deep purple or a delicate lilac, you’ll feel fun, flirty & fabulous.
Watch the Féria TV Advert starring Cheryl Cole.
Unleash your new colour statement and get Cheryl's extreme blonde dip-dye by Féria.
The official behind the scenes of our new TV advert with Cheryl.
Here are some top tips to help you decide on the right colour for you.