In 2007, Liya launched Lemlem, her own Fairtrade clothing brand for women and children. The brand supports the Ethiopian weaving trade. In 2008, the brand launched its first range of clothes handmade in Ethiopia. Lemlem combines Liya’s interest in fashion with her humanitarian work and gives Ethiopian craftspeople a vital economic opportunity.
Liya is a committed woman and founded the Liya Kebede Association which endeavours to reduce mother and child mortality and to improve living conditions for mothers and children across the world. The association works in close collaboration with other highly respected bodies such as UNICEF, the White Ribbon Alliance, Women Helping Others and the Fistula Foundation and relays the international support with local work. Liya is also an Advisory Member of the Mothers' Day Every Day campaign.