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Lucky Blue Smith

Lucky Blue Smith

Owning the fashion runways and hailed as the biggest male model in world, Lucky Blue is the embodiment of the new Alpha Male generation of L’Oréal Men Expert.

Lucky Blue signed to a model agency at the age of 12 and barely a year after his runway debut, was walking for the biggest fashion houses in London, Milan and Paris, and shooting with fashion photography’s big league, including Annie Leibovitz, Mario Sorrenti and Steven Klein.

The definition of hard work and success, Lucky Blue is not so much ahead of the game, but has created the game, storming the fashion industry while simultaneously growing his mainstream appeal. With platinum blonde hair and steel blue eyes, recalling his style icon James Dean, Lucky Blue is the epitome of cool, placing second in GQ's Most Stylish Man of the Year Awards, 2015. Accessibility is Lucky Blue's hallmark, keeping his two million followers up to date on his every move and inviting fans to come, see and selfie with him. 

In addition to modelling, Lucky Blue follows his other creative pursuits in music and acting; forming surf-rock group The Atomics at age 11 with his three model sisters, and starring as the male lead in the film Love Everlasting, directed by Rob Diamond.

"When I was asked if I wanted to be one of the faces of L’Oréal Men Expert grooming I was super stoked and honoured. I am very excited to join the L’Oréal family and get to use amazing products every day.”

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