The ultimate sophistication
Colour that defies the test of time
Live Brightly. Live Intensely. Discover your #ColourPassion.
L'Oréal Paris introduces Préférence Infinia: For long-lasting and intense colour.
Préférence Infinia gives you up to 8 weeks of fade-defiant colour with our new Colour Extender, which revives the look of day 1 colour & shine for show-stopping hair colour.
Hair has never looked so good – for so long.
Your favourite Feria shades just got even better. Find them now in the new Préférence Infinia range, with exclusive Colour Extender.
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