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HAIR COLOUR
PRÉFÉRENCE INFINIA

The ultimate sophistication
Colour that defies the test of time

Live Brightly. Live Intensely. Discover your #ColourPassion.

L'Oréal Paris introduces Préférence Infinia: For long-lasting and intense colour. 

Préférence Infinia gives you up to 8 weeks of fade-defiant colour with our new Colour Extender, which revives the look of day 1 colour & shine for show-stopping hair colour.

Hair has never looked so good – for so long.

Your favourite Feria shades just got even better. Find them now in the new Préférence Infinia range, with exclusive Colour Extender.

The ultimate sophistication

Colour that defies the test of time

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PRÉFÉRENCE INFINIA

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