PRÉFÉRENCE INFINIA - LIGHTEST ASH BLONDE
REVIVE THE LOOK OF DAY 1 COLOUR AND SHINE WITH NEW PRÉFÉRENCE COLOUR EXTENDER.
Fade-Defiant Premium Colour
Are you looking for fade resistant, high shine hair dye?
Préférence, an expert in fade-defying hair dye, now includes for the first time an additional Colour Extender. Préférence Infinia Lightest Ash Blonde revives the look of day 1 colour & shine for show-stopping gorgeous colour. The powerful direct dyes in the Colour Extender help keep your colour look more beautiful, for even longer.
Préférence Infinia Lightest Ash Blonde locks into the hair, ensuring a luminous and long-lasting colour which covers up to 100% of grey hair.
Long-lasting, high shine colour. Fight the fade!
These blondes are for the brilliant, the colour lovers. Our ultimate blondes have a tailor-made Colour Extender with anti-brass tones to preserve their luminosity.
03 Lightest Ash Blonde: The cool blonde. Super chic. No-brassiness. Looks great with a rosy tint and light eyes. With a tailor-made anti-brass Colour Extender to revive its pearly finish.
Préférence: Patented anti-fade system The high shine conditioner is enriched with Vitamin E and UV filters; the formula renews and prolongs your colour's first day shine. It keeps your colour shiny and luminous and your hair soft and silky for up to 6 weeks with regular conditioning.
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