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PRÉFÉRENCE INFINIA BLACKEST BLACK - 20 Blackest Black

PRÉFÉRENCE INFINIA BLACKEST BLACK

REVIVE THE LOOK OF DAY 1 COLOUR AND SHINE WITH NEW PRÉFÉRENCE COLOUR EXTENDER.

Fade-Defiant Premium Colour

Benefits

Are you looking for fade resistant, high shine hair dye?

Préférence, an expert in fade-defying hair dye, now includes for the first time an additional Colour Extender. Préférence Infinia Blackest Black revives the look of day 1 colour & shine for show-stopping gorgeous colour. The powerful direct dyes in the Colour Extender help keep your colour look more beautiful, for even longer.

Préférence Infinia Blackest Black locks into the hair, ensuring a luminous and long-lasting colour which covers up to 100% of grey hair.

Long-lasting, high shine colour. Fight the fade!

Customer Reviews

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92 Reviews

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YOUR REVIEWS

4 stars

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3 stars

Appeal of pack

4 stars

Value for money

3 stars

Colour result

3 stars
AMG2014
4 stars
02-01-2017

I bought this, having used a permanent foam color for quite a while, hoping that it would last longer. Foam color is great and a lot less messy in my experience but just doesn't penetrate the hair as well so fades.

I have hair which is just under half way down my back, but not overly thick, so I bought two of these to be on the safe side. I only actually needed to use one and was surprised how far this went. It isn't as bad as the ones I used many years ago and doesn't drip everywhere with any that gets on your skin coming off pretty easily or you can use vaseline around your hairline.

The gloves included are rubbish and you only get one set even though you get a tube of color extender, which is essentially a top-up dye. I use my own surgical gloves. I left this on all over for 30 mins and washed until the water runs clear. As I was towel drying before applying the conditioner I noticed how dry my hair felt, much more so than with other colors, and so I used the entire tube of conditioner (which isn't ideal as it is supposed to be enough to use after the extender applications also). I always let my hair air dry after coloring to stop any head further drying out my hair unless i have to dry and style it and after this it didn't feel too bad but was drier than it has been when treated other colorants.

After the first wash quite a bit more color came out, but this is generally expected. The color, once settled, is a nice natural black that isn't too harsh and nor does it contain any blue or red undertones. As this is so natural I will keep using it provided my regular conditioner improves the dryness.

Sucris
3 stars
26-12-2016

Disappointed has this didn't stay black but dark brown instead, specially if comparing with the casting creme gloss packs I have used in the past. Love the conditioner that's comes in the pack.

ffionaxxx
1 stars
17-09-2016

i have used loreal for a long time now but this new dye with colour extender seems to have changed the product. after applying dye and rinsing out my hair felt matted and stripped of all oils etc. the conditioner made a differnce but my hair now feels like straw and has no shine. i will not be using this product again. i have also been disappointed with the root touch up. loreal what ever your doing please go back to the old dye it was lovely and worked well............all you have done now is ruin the product!

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After 48 Hours, please check for any reaction or irritation. If you notice anything, please discontinue use of the product.

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