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Préférence Infinia - 3 Brasilia

Préférence Infinia

Revive the look of day 1 colour and shine with new Préférence Colour Extender.

Fade-Defiant Premium Colour

Benefits

Are you looking for fade resistant, high shine hair dye?

Préférence, an expert in fade-defying hair dye, now includes for the first time an additional Colour Extender. It revives the look of day 1 colour & shine for show-stopping gorgeous colour. The powerful direct dyes in the Colour Extender help keep your colour look more beautiful, for even longer.

Préférence’s colourants lock into the hair, ensuring a luminous and long-lasting colour which covers up to 100% of grey hair.

Long-lasting, high shine colour. Fight the fade!

#BROWNPASSION
These browns are for the captivating, the colour lovers. Our ultimate browns complement all skin tones.

3 Brasilia: The intense, natural dark brown. Works well on all skin tones. With a tailor-made Colour Extender with neutralising deep tones to preserve its brilliance.

Préférence: Patented anti-fade system 

Préférence's patented anti-fade system locks colour into the hair, to ensure a luminous and long-lasting colour which perfectly covers your grey hair.

The high shine conditioner is enriched with Vitamin E and UV filters; the formula renews and prolongs your colour's first day shine. It keeps your colour shiny and luminous and your hair soft and silky for up to 6 weeks with regular conditioning.

Customer Reviews

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YOUR REVIEWS

4 stars

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4 stars
Salliver
4 stars
02-07-2017

It was the first time trying out this particular hair dye. I was looking to changing my light brown hair (previously dyed) into dark brown and I loved the colour Brasilia. It turned out to be exactly what I wanted: dark, rich brown colour, close to purplish black in the dark, but amazing brown in the sun.
I did find the formula to be too liquidy, it is described as "Gel" on the packaging, it was a bit harder to spread than usual cream type dyes.
The box includes a tube with a conditioner that is a weekly treatment and a colour extender to use 3 and 6 week, which I haven't tried yet, but I found the idea brilliant if you want to keep your hair shiny and of a rich colour longer.
After dying my hair it didn't go rough or dry, it is silky and smooth.
I will be definitely repurchasing that dye, I love it.

Sucris
3 stars
26-12-2016

Disappointed has this didn't stay black but dark brown instead, specially if comparing with the casting creme gloss packs I have used in the past. Love the conditioner that's comes in the pack.

ffionaxxx
1 stars
17-09-2016

i have used loreal for a long time now but this new dye with colour extender seems to have changed the product. after applying dye and rinsing out my hair felt matted and stripped of all oils etc. the conditioner made a differnce but my hair now feels like straw and has no shine. i will not be using this product again. i have also been disappointed with the root touch up. loreal what ever your doing please go back to the old dye it was lovely and worked well............all you have done now is ruin the product!

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ALWAYS DO A PATCH TEST 48 HOURS IN ADVANCE OF USING ANY COLOURANTS PRODUCTS.

After 48 Hours, please check for any reaction or irritation. If you notice anything, please discontinue use of the product.

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