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Préférence Infinia - 4.01 Paris

Préférence Infinia

Revive the look of day 1 colour and shine with new Préférence Colour Extender.

Fade-Defiant Premium Colour

Benefits

Are you looking for fade resistant, high shine hair dye? Préférence, an expert in fade-defying hair dye, now includes for the first time an additional Colour Extender. It revives the look of day 1 colour & shine for show-stopping gorgeous colour. The powerful direct dyes in the Colour Extender help keep your colour look more beautiful, for even longer. Préférence’s colourants lock into the hair, ensuring a luminous and long-lasting colour which covers up to 100% of grey hair. Long-lasting, high shine colour. Fight the fade!

#BROWNPASSION 
These browns are for the captivating, the colour lovers. Our ultimate browns complement all skin tones. 

4.01 Paris: A cool brown enhanced with delicate reflects. A perfect classic for every brunette. With a tailor-made Colour Extender with anti-brass cool tones to preserve its subtilty. 

Préférence: Patented anti-fade system 

Préférence's patented anti-fade system locks colour into the hair, to ensure a luminous and long-lasting colour which perfectly covers your grey hair. 

The high shine conditioner is enriched with Vitamin E and UV filters; the formula renews and prolongs your colour's first day shine. It keeps your colour shiny and luminous and your hair soft and silky for up to 6 weeks with regular conditioning

Customer Reviews

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94 Reviews

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YOUR REVIEWS

4 stars

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4 stars
Micgellec
4 stars
06-04-2017

Really pleased with colour removed red tones from my hair and covered grey well. We're s the shine though left my hair very Matt looking

kimt3
5 stars
03-01-2017

I've dyed my hair many colours using nearly every brand before but I've never found one that could neutralize the red in my hair, until I used this one! Shade 4.01 dark brown gave me the exact colour I've been looking for and doesn't fade out much at all after many washes. It's also very easy to apply. I will continue to use this, found my perfect hair dye at last!

Sucris
3 stars
26-12-2016

Disappointed has this didn't stay black but dark brown instead, specially if comparing with the casting creme gloss packs I have used in the past. Love the conditioner that's comes in the pack.

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