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Préférence Infinia - 5 Palma

Préférence Infinia

Revive the look of day 1 colour and shine with new Préférence Colour Extender.

Fade-Defiant Premium Colour

Benefits

Are you looking for fade resistant, high shine hair dye?

Préférence, an expert in fade-defying hair dye, now includes for the first time an additional Colour Extender. It revives the look of day 1 colour & shine for show-stopping gorgeous colour. The powerful direct dyes in the Colour Extender help keep your colour look more beautiful, for even longer.

Préférence’s colourants lock into the hair, ensuring a luminous and long-lasting colour which covers up to 100% of grey hair.

Long-lasting, high shine colour. Fight the fade!

#BROWNPASSION

These browns are for the captivating, the colour lovers. Our ultimate browns complement all skin tones.

5 Palma: A pure, essential shade without reflects but completely luminous. Goes well on every skin tone. With a tailor-made neutralising Colour Extender to preserve its "naturel". 

Préférence: Patented anti-fade system

Préférence's patented anti-fade system locks colour into the hair, to ensure a luminous and long-lasting colour which perfectly covers your grey hair.

The high shine conditioner is enriched with Vitamin E and UV filters; the formula renews and prolongs your colour's first day shine. It keeps your colour shiny and luminous and your hair soft and silky for up to 6 weeks with regular conditioning.

Customer Reviews

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YOUR REVIEWS

4 stars

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4 stars
Sucris
3 stars
26-12-2016

Disappointed has this didn't stay black but dark brown instead, specially if comparing with the casting creme gloss packs I have used in the past. Love the conditioner that's comes in the pack.

ffionaxxx
1 stars
17-09-2016

i have used loreal for a long time now but this new dye with colour extender seems to have changed the product. after applying dye and rinsing out my hair felt matted and stripped of all oils etc. the conditioner made a differnce but my hair now feels like straw and has no shine. i will not be using this product again. i have also been disappointed with the root touch up. loreal what ever your doing please go back to the old dye it was lovely and worked well............all you have done now is ruin the product!

Kay
3 stars
26-08-2016

Much prefer adding oil and high shine conditioner i find the infinia drys my hair out. Can't seem to find any difference after using colour boost just softens the hair. Disappointed I've used this product for years.

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