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Préférence Infinia - 5.3 Virginia

Préférence Infinia

Glamourous, fade-defiant colour with up to 8 weeks of lustre and 6 weeks of shine.

Fade-Defiant Premium Colour

Benefits

Are you looking for fade resistant, high shine hair dye?

Préférence, an expert in fade-defying hair dye, now includes for the first time an additional Colour Extender. It revives the look of day 1 colour & shine for show-stopping gorgeous colour. The powerful direct dyes in the Colour Extender help keep your colour look more beautiful, for even longer.

Préférence’s colourants lock into the hair, ensuring a luminous and long-lasting colour which covers up to 100% of grey hair.

Long-lasting, high shine colour. Fight the fade!

Customer Reviews

What you think

95 Reviews

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YOUR REVIEWS

4 stars

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3 stars

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3 stars
Ambie
2 stars
26-02-2017

I coloured my hair with this as I have used L'oreal products previously and have always been happy with the result. I was a dark golden brown before colouring with the chestnut brown colour. I was expecting to be lighter than the dark golden brown as comparing the colours, this was clear. However on my hair drying, i noticed that there isn't much difference and it actually looks darker rather than lighter, which is extremely disappointing.

Sucris
3 stars
26-12-2016

Disappointed has this didn't stay black but dark brown instead, specially if comparing with the casting creme gloss packs I have used in the past. Love the conditioner that's comes in the pack.

Brazilian Brunette
5 stars
23-09-2016

I have dark brown hair and got this shade (chestnut brown) by mistake, I couldn't be bothered exchanging it so went ahead and used it. I purposely left the dye on for quite a while longer than I use to and the end result was great! The shade was spot on (darkish brown) and it completely covered all my grey hairs. Also, the color lasts from 4 to 6 weeks on my hair. I tried Olia once and it was a waste of good money as it didn't cover the greys very well and it soon washed off.
I highly recommend Loreal Paris Preference!

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ALWAYS DO A PATCH TEST 48 HOURS IN ADVANCE OF USING ANY COLOURANTS PRODUCTS.

After 48 Hours, please check for any reaction or irritation. If you notice anything, please discontinue use of the product.

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