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Préférence Infinia - 7.3 Florida

Préférence Infinia

Revive the look of day 1 colour and shine with new Préférence Colour Extender.

Fade-Defiant Premium Colour

Benefits

Are you looking for fade resistant, high shine hair dye?

Préférence, an expert in fade-defying hair dye, now includes for the first time an additional Colour Extender. It revives the look of day 1 colour & shine for show-stopping gorgeous colour. The powerful direct dyes in the Colour Extender help keep your colour look more beautiful, for even longer.

Préférence’s colourants lock into the hair, ensuring a luminous and long-lasting colour which covers up to 100% of grey hair.

Long-lasting, high shine colour. Fight the fade!

#BLONDEPASSION
These blondes are for the brilliant, the colour lovers. Our ultimate blondes have a tailor-made Colour Extender with anti-brass tones to preserve their luminosity.

7.3 Florida: A soft, sensual caramel blonde for darker bases who want to lighten. Beautiful on light to medium skin tones. With a Colour Extender with golden tones to revive its luminosity. 

Préférence: Patented anti-fade system

Préférence's patented anti-fade system locks colour into the hair, to ensure a luminous and long-lasting colour which perfectly covers your grey hair.

The high shine conditioner is enriched with Vitamin E and UV filters; the formula renews and prolongs your colour's first day shine. It keeps your colour shiny and luminous and your hair soft and silky for up to 6 weeks with regular conditioning.

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YOUR REVIEWS

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3 stars
Mrs Moderation
5 stars
30-06-2017

I thought I would submit a more up-to-date review for this colour, Florida 7.3.
I have chemically lightened hair, full head, both tint and bleach, about 30% grey/white hair, and have been colouring my hair for some years.
I decided that I wanted to go a more natural blond, closer to my original natural warm dark blond.
This colour is excellent, it is not as drying as other L'Oreal products I have tried, and my hair is now pretty much the same colour as the swatch panel on the back of the box (light blond section). It is a very warm colour, but it has covered both the lightened sections of my hair and my silvers/whites.
Finally, my hair feels no dryer than it did before putting this colour on, and the 'hair dye' smell disappeared after one normal wash, unlike some other brands where the smell can linger in your hair for days.
I would recommend this to other shoppers both bleached and grey haired.

Sucris
3 stars
26-12-2016

Disappointed has this didn't stay black but dark brown instead, specially if comparing with the casting creme gloss packs I have used in the past. Love the conditioner that's comes in the pack.

ffionaxxx
1 stars
17-09-2016

i have used loreal for a long time now but this new dye with colour extender seems to have changed the product. after applying dye and rinsing out my hair felt matted and stripped of all oils etc. the conditioner made a differnce but my hair now feels like straw and has no shine. i will not be using this product again. i have also been disappointed with the root touch up. loreal what ever your doing please go back to the old dye it was lovely and worked well............all you have done now is ruin the product!

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ALWAYS DO A PATCH TEST 48 HOURS IN ADVANCE OF USING ANY COLOURANTS PRODUCTS.

After 48 Hours, please check for any reaction or irritation. If you notice anything, please discontinue use of the product.

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