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Préférence Infinia - 9.1 Viking

Préférence Infinia

Revive the look of day 1 colour and shine with new Préférence Colour Extender.

Fade-Defiant Premium Colour

Benefits

Are you looking for fade resistant, high shine hair dye?

Préférence, an expert in fade-defying hair dye, now includes for the first time an additional Colour Extender. It revives the look of day 1 colour & shine for show-stopping gorgeous colour. The powerful direct dyes in the Colour Extender help keep your colour look more beautiful, for even longer.

Préférence’s colourants lock into the hair, ensuring a luminous and long-lasting colour which covers up to 100% of grey hair.

Long-lasting, high shine colour. Fight the fade!

Customer Reviews

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Appeal of pack

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Appeal of pack

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Easy application

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Colour result

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YOUR REVIEWS

4 stars

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4 stars

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3 stars

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3 stars
amazed69
5 stars
02-04-2017

Now even better, with the new extender, i normally use Nice & easy but tried this and like it better.

Nessa1987
3 stars
17-02-2017

Ever since I've started using this this dye I be record so many compliments on my hair colour. It is an ashy shade. As I have naturally darker blonde hair which tends too be too warm after I have lightened it. I was really impressed that the ashiness in this knocked out most of the warmth. Use the shading guide rather the the picture on the front

Sucris
3 stars
26-12-2016

Disappointed has this didn't stay black but dark brown instead, specially if comparing with the casting creme gloss packs I have used in the past. Love the conditioner that's comes in the pack.

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