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Préférence Infinia - 9.1 Viking

Préférence Infinia

Revive the look of day 1 colour and shine with new Préférence Colour Extender.

Fade-Defiant Premium Colour

Benefits

Are you looking for fade resistant, high shine hair dye?

Préférence, an expert in fade-defying hair dye, now includes for the first time an additional Colour Extender. It revives the look of day 1 colour & shine for show-stopping gorgeous colour. The powerful direct dyes in the Colour Extender help keep your colour look more beautiful, for even longer.

Préférence’s colourants lock into the hair, ensuring a luminous and long-lasting colour which covers up to 100% of grey hair.

Long-lasting, high shine colour. Fight the fade!

Customer Reviews

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100 Reviews

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Appeal of pack

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YOUR REVIEWS

4 stars

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3 stars

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3 stars
Rachael89remi
1 stars
14-06-2017

My bleach hair was orange brought this & has left me with blue streaks & a grey colour :(

1 stars
31-05-2017

I've never had an issue with this loreal range before in other shades so I didn't take much notice of other reviews and I wish I had. I had pretty light hair (but not overly damaged or untouched bleached) to start with and wanted to go up a shade or so and after leaving this on the specified time I rinsed it off to discover my hair looked like I had used straight toner on it, I quickly dried it hoping it would be more subtle. Baring in mind I read reviews saying it had made other people's hair grey toned brown shades so I was already worried but this dye has turned my hair grey, almost white in places. It's shades LIGHTER even though the dye was darker? So upset.

amazed69
5 stars
02-04-2017

Now even better, with the new extender, i normally use Nice & easy but tried this and like it better.

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BECOLOURSAFE.COM

ALWAYS DO A PATCH TEST 48 HOURS IN ADVANCE OF USING ANY COLOURANTS PRODUCTS.

After 48 Hours, please check for any reaction or irritation. If you notice anything, please discontinue use of the product.

For More information please see www.becoloursafe.com

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