VIRTUAL TRY ON
WANT TO TRY IT ON?
Whether you're changing up your hair colour or trying out a new lipstick, our virtual try-on tool allows you to try on hundreds of shades with zero commitment. Simply click TAP & TRY to find the colour that suits you best.
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Wonder Water has landed
Transform your lengths in just 8 seconds!

SKIN GENIUS
GET YOUR VIRTUAL SKINCARE RECOMMENDATION
Personalised analysis and skincare, in just one selfie.
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GET YOUR VIRTUAL SKINCARE RECOMMENDATION
Analyse your skin like an expert with Skin Genius. Get in-depth results on your wrinkles, firmness, radiance and more, in just one selfie. Once you have your analysis we'll pick the products just for you!
TRY SKIN GENIUS NOWTHE OTHER SIDE
You may know L’Oréal Paris for the products you see on the shelves and the advertising you see on your screens, but we want to show you the Other Side of L’Oréal Paris. Learn about our ingredients, ethics, brand initiatives & more!
FIND OUT MORETRUE MATCH
EXPLORE OUR TRUE MATCH LIQUID FOUNDATION
Availabe in 40 shades and matches 98% of UK skin tones.
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