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The Princes Trust Partnership

The Prince's Trust and L'Oréal Paris launch new partnership as one in three young people say they don't believe in themselves*

- The Prince's Trust and L'Oréal Paris announce new three year collaboration and 'All Worth It' programme to help 10,000 young people across the UK turn their self-doubt into self-worth

- Striking new campaign sees Dame Helen Mirren, Cheryl and 13 other inspirational ambassadors share their personal stories of overcoming low self confidence

The Prince's Trust and L'Oréal Paris today announced the launch of their "All Worth It" programme which aims to turn 'self-doubt' into 'self-worth' and responds to new figures released today by The Prince's Trust showing that one in three young people say they don't believe in themselves, rising to 42% of young people who are not in education, employment or training.

The confidence training programme, which will form part of the Trust's existing courses will run across all 18 Prince's Trust centres and will also be available digitally via The Trust's new online digital learning platform, all with the aim of helping over 10,000 young adults.

The 'All Worth It' initiative www.loreal-paris.co.uk/princestrust is fronted by 15 inspirational ambassadors including Dame Helen Mirren, Cheryl, Katie Piper, Marcus Butler and Louisa Johnson, each sharing their own very personal stories in a series of films highlighting how they themselves have been affected by self-doubt.

About The Research

The 'All Worth It' initiative www.loreal-paris.co.uk/princestrust is fronted by 15 inspirational ambassadors including Dame Helen Mirren, Cheryl, Katie Piper, Marcus Butler and Louisa Johnson, each sharing their own very personal stories in a series of films highlighting how they themselves have been affected by self-doubt.

The 'All Worth It' initiative www.loreal-paris.co.uk/princestrust is fronted by 15 inspirational ambassadors including Dame Helen Mirren, Cheryl, Katie Piper, Marcus Butler and Louisa Johnson, each sharing their own very personal stories in a series of films highlighting how they themselves have been affected by self-doubt.

The 'All Worth It' initiative www.loreal-paris.co.uk/princestrust is fronted by 15 inspirational ambassadors including Dame Helen Mirren, Cheryl, Katie Piper, Marcus Butler and Louisa Johnson, each sharing their own very personal stories in a series of films highlighting how they themselves have been affected by self-doubt.

The Prince's Trust and L'Oréal Paris launch new partnership as one in three young people say they don't believe in themselves*

About The Trust

The Prince's Trust and L'Oréal Paris launch new partnership as one in three young people say they don't believe in themselves*

 
 

Alison Test Test

Test

About the "All Worth It" Programme:

The 'All Worth It' sessions will run as part of the Fairbridge programme which combines group activities, opportunities, experiences, outdoor learning and one-to-one support to help young people gain the personal, social and life skills needed to stabilise their circumstances. For more information on the programme visit www.loreal-paris.co.uk/PrincesTrust

About the research:

A sample of 2,215 16-25 year olds took part in an online survey, conducted by YouGov on behalf of The Prince's Trust between the 3rd and 28th of of November 2016. The figures have been weighted and are representative of 16-25 year olds in the UK.

About L'Oréal Paris

For most, the name "L'Oréal" is immediately evocative of the brand's signature phrase, "Because I'm Worth It."- the concept behind the legendary advertising campaign for the Superior Preference hair colour launch in 1973. Today, it represents the essence of the L'Oréal Paris brand as a whole, a spirit which is about helping every woman - or man - embrace their unique beauty while reinforcing their innate sense of self-worth.

As the biggest beauty brand in the world, L'Oréal Paris has an unparalleled commitment to its advancement in technology, innovation and research, providing ground breaking, high-quality products for women, men, and children of all ages and ethnicities. L'Oréal Paris UK is notably dedicated to celebrating diversity within beauty and in 2017 is evolving its iconic phrase into a more inclusive; "Because we are all worth it".

 
 

About the "All Worth It" Programme:

The 'All Worth It' sessions will run as part of the Fairbridge programme which combines group activities, opportunities, experiences, outdoor learning and one-to-one support to help young people gain the personal, social and life skills needed to stabilise their circumstances. For more information on the programme visit www.loreal-paris.co.uk/PrincesTrust

About the research:

A sample of 2,215 16-25 year olds took part in an online survey, conducted by YouGov on behalf of The Prince's Trust between the 3rd and 28th of of November 2016. The figures have been weighted and are representative of 16-25 year olds in the UK.

About The "All Worth It" Programme:

The 'All Worth It' sessions will run as part of the Fairbridge programme which combines group activities, opportunities, experiences, outdoor learning and one-to-one support to help young people gain the personal, social and life skills needed to stabilise their circumstances. For more information on the programme visit www.loreal-paris.co.uk/PrincesTrust

About L'Oréal Paris

For most, the name "L'Oréal" is immediately evocative of the brand's signature phrase, "Because I'm Worth It."- the concept behind the legendary advertising campaign for the Superior Preference hair colour launch in 1973. Today, it represents the essence of the L'Oréal Paris brand as a whole, a spirit which is about helping every woman - or man - embrace their unique beauty while reinforcing their innate sense of self-worth.

As the biggest beauty brand in the world, L'Oréal Paris has an unparalleled commitment to its advancement in technology, innovation and research, providing ground breaking, high-quality products for women, men, and children of all ages and ethnicities. L'Oréal Paris UK is notably dedicated to celebrating diversity within beauty and in 2017 is evolving its iconic phrase into a more inclusive; "Because we are all worth it".

 
 

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