Introducing Colour Riche Plump and Shine lip plumping lipstick in nine soft shades enriched with a fruity fragrances. Infused with fine oils and pure pigments from refreshing ingredients such as watermelon, peppermint and blueberry. Lips feel plumper thanks to soft menthol infusion creating a natural cooling effect on the lip. Ultra-moisturising lipstick formula for a comfortable, non-sticky extra dose of shine. Menthol helps to softly stimulate circulation beneath the lips to create the appearance of plumped, fuller lips. Our nourishing and hydrating lipstick formula provides an effortless balmy make up look, with no compromise on care making application almost as addictive as the high- shine look. Get the new shine obsession in an instant. It’s your lips but softer, healthier and plumper.