Elvive Recycling Tips and Tricks

Whether you’re an eco-warrior or an eco-worrier, using single-use plastic no longer washes with any of us. At L’Oréal Paris Elvive we’re committed to cleaning up plastics in the bathroom, that’s why your expert, tailor-made haircare now comes in a bottle* that’s 100% recycled and recyclable*, saving 5000 tonnes of virgin plastic every year. So you can have your best hair, and care for the planet.

Which parts of your packaging are recyclable?

All of our shampoo and conditioner bottles* are 100% recyclable- that’s the bottles*, caps and labels. Just rinse and recycle.

Which parts of your packaging are made of recycled plastic?

In 2020 our shampoo and conditioner bottles* will be made from  100% recycled PET. The caps are not yet made of recycled plastic.

Why are the caps not made of recycled plastic?

Polypropylene (PP), the ridged plastic that our caps are made from, is very difficult to source recycled- especially in the large quantities that we need. That’s why our caps are currently made from Virgin PP, but we’re on a mission to find a sustainable solution. 

What about the labels?

All of our labels are widely recycled. They may look metallic but this is actually metallic-look ink. You do not need to remove them from your packaging to recycle. 

What about your black bottles?

All of our black shampoo and conditioner bottles*, for example the Full resist and Triple Resist ranges, are also 100% recyclable. We only use pigments that we know can be detected by Near Infra-Red (NIR) technology widely used in plastics recycling. 

What about your masks and intensives?

Our masks and intensives are not currently made of recycled plastic- but they are next on our list. We’re not perfect but we are on a journey and will find a sustainable solution.

Care for your hair and the planet with the UK's No.1**


Discover the top 10 things everyone can recycle from their bathroom (clue: includes shampoo and conditioner!)

Also find out what you can recycle in your local area with Recycle Now postcode search:

*Shampoo and conditioner bottles only- number produced in Europe 2019. Cap is not recycled plastic but is 100% recyclable.
**Source: ©2020 Nielsen data, value and units, Haircare category (client defined) 52 w/e 16/05/20 in United Kingdom (GB+NI) Total Coverage. https://www.loreal-paris.co.uk/elviveno1