CARE FOR YOUR HAIR AND THE PLANET WITH THE UK’s No.1**

Whether you’re an eco-warrior or an eco-worrier, using single-use plastic no longer washes with any of us. At L’Oréal Paris Elvive we’re committed to cleaning up plastics in the bathroom, that’s why your expert, tailor-made haircare now comes in a bottle that’s 100% recycled and recyclable*, saving 5000 tonnes of virgin plastic every year. So you can have your best hair, and care for the planet.

The Elvive Life Cycle

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  1. Elvive bottles are made from empty water bottles which are crushed and melted into pellets.

  2. They’re made at our carbon neutral factory which uses 100% renewable energy for zero c02 emissions.

  3. The pellets are coloured and blown into our trademark elvive bottle shape.

  4. The 100% recycled bottles* head from our shelves to your showers.

  5. Before recycling, please rinse and separate the bottle from the cap. Don’t worry about the labels - they can be recycled too!

  6. Our bottles are 100% recyclable including the caps. Close the loop and recycle in your household recycling. 
*Shampoo and conditioner bottles only- number produced in Europe 2019. Cap is not recycled plastic but is 100% recyclable.

**Source: ©2020 Nielsen data, value and units, Haircare category (client defined) 52 w/e 16/05/20 in United Kingdom (GB+NI) Total Coverage. https://www.loreal-paris.co.uk/elviveno1

WE'RE SUPPORTING RECYCLE NOW IN THEIR MISSION TO HELP MORE PEOPLE RECYCLE MORE THINGS, MORE OFTEN.

Discover the top 10 things you can recycle from your bathroom (clue includes shampoo and conditioner!), and find out what you can recycle in your local area using Recycle Now's postcode search.

RECYCLE POSTCODE SEARCH


Discover The Other Side of L’Oréal Paris

Want to know how Elvive bottles are made? Where Elvive bottles are made? Then discover The Other Side of L’Oréal Paris to see how Elvive is committed to sustainability.

Elvive's commitment is part of L’Oréal for the future, the L’Oréal Group’s sustainability programme that includes a target for all plastic packaging to be either recyclable, reusable, refillable or compostable by 2025.

Because when we say "you’re worth it” we mean the planet too. Discover more in our videos below.

Discover The Other Side