Excellence Excellence Cool Creme permanent hair dye 5.11 Ultra Ash Light Brown

Triple Care Colour Ritual Hair Dye by Excellence. Cares for your colour. Cares for your scalp. Cares for your hair.

Product details

Triple Care Colour Ritual Hair Dye by Excellence
Cares for your colour. Cares for your scalp. Cares for your hair.

Follow our three step ritual:

1. Protective Cool Colouring Cream: Enriched with Pro-Keratin. Protects the hair as it colours. Rich, long-lasting, cool colour.

2. Gentle pH Purple Post-Colour Shampoo. Delicately cleanses the scalp and hair of excess residue. Smooths the hair and reveals a radiant colour.

3. Anti-Brassiness Purple Mask. Makes the hair shiny and supple whilst neutralising brassiness week after week.

 

ANTI-BRASSINESS PURPLE TECHNOLOGY

New routine, formulated to be used specifically after Excellence Cool Crème. It reveals colour radiance and keeps your beautiful cool colour over time.

GENTLE pH POST-COLOUR PURPLE SHAMPOO

Delicately cleanses the scalp and hair by gently rinsing away excess residue. Smooths the hair and reveals a radiant colour.

ANTI-BRASSINESS PURPLE MASK

Week after week it neutralises the unwanted yellow and orange tones in your hair, thanks to a special calibration of purple dyes

Usage

BEFORE YOU START

REMEMBER TO CONDUCT YOUR ALLERGY ALERT TEST 48 HOURS BEFORE. COVER YOUR SHOULDERS WITH A TOWEL AND PUT ON THE GLOVES PROVIDED. 

1. PREPARATION 

OPEN YOUR COLOURING CREAM (1a) BY UNSCREWING THE CAP AND REMOVING THE GREY RING. RESCREW THE CAP TO PIERCE THE TUBE. YOUR COLOURING CREAM (1a) WILL ALREADY BE PIERCED FOLLOWING THE SKIN ALLERGY TEST. POUR IT ENTIRELY INTO THE DEVELOPER (1b). CLOSE THE APPLICATOR TIP AND SHAKE IT TO OBTAIN AN EVEN MIXTURE. TWIST OFF THE APPLICATOR TIP TO AVOID THE BOTTLE BURSTING. YOU CAN CHOOSE TO USE THE COMB APPLICATOR – IDEAL FOR MID-LENGTH OR STRAIGHT HAIR.

2. COLOUR 

OPTION 1 – IF YOU REGULARLY COLOUR YOUR HAIR (EVERY 4-6 WEEKS) AND WANT TO COVER YOUR GREYS OR WANT TO STAY CLOSE TO YOUR CURRENT COLOUR.

     1. APPLY. START APPLYING THE MIX AT THE ROOTS OF DRY, UNWASHED HAIR. USE THE BOTTLE TIP TO SEPARATE THE HAIR SECTION BY SECTION.

     2. MASSAGE. ONCE THE ROOTS ARE SATURATED, MASSAGE AND LEAVE TO DEVELOP FOR 20 MINUTES. 

     3. APPLY. NEXT, APPLY THE REMAINING PRODUCT THROUGHOUT THE LENGTHS AND ENDS. AGAIN, LEAVE TO DEVELOP FOR 10 MINUTES. 

OPTION 2 – IF YOU’RE COLOURING YOUR HAIR FOR THE FIRST TIME, OR YOUR HAIR HAS NOT BEEN COLOURED IN THE PAST 3 MONTHS, OR YOU ARE RADICALLY CHANGING THE COLOUR OF YOUR HAIR.

     1. APPLY. START APPLYING THE COLOUR MIXTURE AT THE ROOTS OF DRY, UNWASHED HAIR. USE THE BOTTLE TIP TO SEPARATE THE HAIR SECTION BY SECTION.

     2. SPREAD. SPREAD AND APPLY THE REMAINING PRODUCT ALL OVER THE HAIR AND LEAVE TO DEVELOP FOR 30 MINUTES.

3. RINSE AND DELICATELY CLEANSE


     1. RINSE. KEEPING THE GLOVES ON, ADD A SMALL AMOUNT OF WATER TO YOUR HAIR AND MASSAGE. RINSE THE COLOUR OUT UNTIL THE WATER RUNS CLEAR.

     2. SHAMPOO. YOU MAY NOW REMOVE THE GLOVES. BREAK OFF THE BOTTLE CAP OF THE POST-COLOUR PURPLE SHAMPOO (2) AND APPLY IT TO YOUR HAIR. MASSAGE UNTIL THE FOAM IS RICH AND DENSE, THEN RINSE.

4. APPLY ANTI-BRASSINESS PURPLE MASK

      1. APPLY. APPLY A HAZELNUT AMOUNT OF THE ANTI-BRASSINESS PURPLE MASK (3) TO YOUR HAIR, LEAVE ON FOR 5 MINUTES AND THEN RINSE. KEEP YOUR ANTI-BRASSINESS PURPLE MASK (3) TO USE ONCE A WEEK FOR A LONG-LASTING ANTI-BRASSINESS EFFECT. DO NOT USE ON GREY HAIR.

 
Ingredients
AQUA / WATER • HYDROGEN PEROXIDE • CETEARYL ALCOHOL • SODIUM STANNATE • TRIDECETH-2 CARBOXAMIDE MEA • PENTASODIUM PENTETATE • PHOSPHORIC ACID • CETEARETH-25 • TETRASODIUM PYROPHOSPHATE • GLYCERIN
Tap & Try

Virtual Try On is for illustrative purposes only, individual results may vary. Remember, if you share your picture via a social media platform, it will be governed by their T&Cs and privacy policy.

Click here for T&C's

Click here for Privacy Policy

5.11 Ultra Ash Light Brown
Excellence
Excellence Cool Creme permanent hair dye 5.11 Ultra Ash Light Brown