Gareth Pugh BEHIND THE SCENES AT LFW AW16
Discover our behind the scenes gallery from the stunning Gareth Pugh AW16 show. The look was inspired by the fierce, powerhouse of a woman with mish-mashed influences of the ‘40s and ‘50s.
To create this characteristically crazy style, Malcolm Edwards drew inspiration from Blade Runner – then updated it with a helter skelter shape. The product hero of the show was our new Studio Pro Curve It Mousse, which was doused onto hair to make it more malleable. Malcolm then split hair into chunky sections to form two ponytails before bending them back on themselves and finishing with Studio Pro Lock It Strong Hairspray. A couple of last minute street castings saw some girls simply rock the catwalk with crazy bangs.