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Xiao Wen Ju

Xiao Wen Ju

Notorious for her artsy editorial angles and edgy street style looks, Xiao's bubbly personality and infectious humour has stolen the hearts of even the most jaded fashion community.

Xiao signed with IMG models in 2010 and had her big break when she became the first Chinese model to front a Marc Jacobs campaign. Xiao has swiftly established herself as an industry prized favourite, gracing the most prominent covers and campaigns, while dominating the fashion week circuit; walking for the industry’s most exclusive brands including, Louis Vuitton, Calvin Klein and Tom Ford.

Widely admired for her fresh and natural photogenic features, Xiao’s pure faced pout makes her an inspirational beauty that is truly unstoppable! Xiao is a true make up addict, loving to push the envelope with bold palettes and unique style changes, scoring her major cool girl points. Admired for her edgy street style, Xiao’s 200k fashion-obsessed followers can’t get enough of her quirky captions and highkey looks.

Off-duty, Xiao is actively involved with New York Cares, an organization dedicated to combating an array of social issues in the city, including equal education opportunities for children, adults and neighbourhood beautification projects.

I am so excited to be part of the L’Oréalista family! To be a part of such an aspirational and esteemed brand that has always been in the forefront of women’s worth and beauty empowerment is a true honour. I cannot wait to start sharing and creating beautiful L’Oréalista stories all over the world!

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