For International Women’s Day this year, our spokespeople have some new lessons of worth for you.

‘Because I’m Worth It’ … L'Oréal Paris’ signature tagline has just celebrated its 53rd anniversary, emphasising the importance of L’Oreal Paris’ passion for self-worth. The world’s leading beauty brand was the first brand in the world to underline the value of self-worth, a strong message that is deepened today with ‘Lessons of Worth’. These lessons are a series of powerful testimonials by some of L’Oreal Paris’ spokespeople who share what the iconic tagline means to them. We are incredibly proud to announce that Kendall Jenner is the latest spokesperson to share her take on the iconic tagline.
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We all – even Kendall –  deal with struggles such as: lack of confidence, defining our identity and discovering who we are and who we want to be.  The best thing you can do is be kind to yourself and surround yourself with people who lift you up. " } }, { "@type":"ListItem", "position": 2, "url" : "", "item":{ "@type": "Article", "mainEntityOfPage":{ "@type":"WebPage" }, "headline":"Lesson of worth no6 Kate Winslet", "image":{ "@type":"ImageObject", "url":"", "height":900, "width":2000 }, "datePublished": "2024-04-18T08:41:17+00:00", "dateModified": "2024-04-18T08:42:53+00:00", "author": { "@type": "Brand", "name": "L'Oréal Paris" }, "publisher":{ "@type":"Organization", "name":"L'Oréal Paris", "logo":{ "@type":"ImageObject", "url":"", "width":189, "height":60 } }, "description":"You think it's easy to say "I'm worth it" when you're a star? No more than for you. You just have to look at yourselves as you are, without make-up, right now, and accept that you are beautiful, that you are part of the same world, with your qualities and your faults. As you age, you remain yourselves. Easier said than done? Maybe. Just watch Kate's video and discover through her, that you are just like her. Yes. Your worth it. Say it. Watch the video. And say it again, louder." } }, { "@type":"ListItem", "position": 3, "url" : "", "item":{ "@type": "Article", "mainEntityOfPage":{ "@type":"WebPage" }, "headline":"lesson-of-worth-no14-elle-fanning", "image":{ "@type":"ImageObject", "url":"", "height":900, "width":2000 }, "datePublished": "2023-08-09T06:51:17+00:00", "dateModified": "2024-02-18T17:33:05+00:00", "author": { "@type": "Brand", "name": "L'Oréal Paris" }, "publisher":{ "@type":"Organization", "name":"L'Oréal Paris", "logo":{ "@type":"ImageObject", "url":"", "width":189, "height":60 } }, "description":"Behind the scene of every picture-perfect image is often someone dealing with their own insecurities.  Particularly as we live in a time where the pressures of social media and perfect filters leaves us comparing ourselves to others and wishing we could change our perceived imperfections.  Elle Fanning helps us to challenge this thinking and see how our differences should in fact be something to be celebrated. " } }, { "@type":"ListItem", "position": 4, "url" : "", "item":{ "@type": "Article", "mainEntityOfPage":{ "@type":"WebPage" }, "headline":"Lesson of worth no1 Viola Davis", "image":{ "@type":"ImageObject", "url":"", "height":900, "width":2000 }, "datePublished": "2022-01-31T16:59:47+00:00", "dateModified": "2024-02-12T13:04:11+00:00", "author": { "@type": "Brand", "name": "L'Oréal Paris" }, "publisher":{ "@type":"Organization", "name":"L'Oréal Paris", "logo":{ "@type":"ImageObject", "url":"", "width":189, "height":60 } }, "description":"No matter what people say about you. No matter what you think of yourself. Take a deep breath and repeat very loudly these three words which are only one truth about you: I’M. WORTH. IT. And if that's not enough to convince you, watch Viola Davis' video." } }, { "@type":"ListItem", "position": 5, "url" : "", "item":{ "@type": "Article", "mainEntityOfPage":{ "@type":"WebPage" }, "headline":"Lesson of worth no7 Helen Mirren", "image":{ "@type":"ImageObject", "url":"", "height":900, "width":2000 }, "datePublished": "2023-08-09T06:54:37+00:00", "dateModified": "2024-02-12T13:06:06+00:00", "author": { "@type": "Brand", "name": "L'Oréal Paris" }, "publisher":{ "@type":"Organization", "name":"L'Oréal Paris", "logo":{ "@type":"ImageObject", "url":"", "width":189, "height":60 } }, "description":"I’m worth it. It’s radical isn’t it? Yes it is. Because truth is radical. Whatever you think, whoever you are, just fight for what you believe in. That’s the only way to be yourself, whether you are a man, a woman, young or old. Shut people up. Be yourself. Because you’re worth it. And we need you, your opinions, your values, to make a difference. You’re worth it. Helen Mirren's journey is just as yours. Watch her video." } }, { "@type":"ListItem", "position": 6, "url" : "", "item":{ "@type": "Article", "mainEntityOfPage":{ "@type":"WebPage" }, "headline":"lesson-of-worth-no15-gemma-chan", "image":{ "@type":"ImageObject", "url":"", "height":844, "width":1500 }, "datePublished": "2024-02-26T11:02:06+00:00", "dateModified": "2024-02-26T14:18:39+00:00", "author": { "@type": "Brand", "name": "L'Oréal Paris" }, "publisher":{ "@type":"Organization", "name":"L'Oréal Paris", "logo":{ "@type":"ImageObject", "url":"", "width":189, "height":60 } }, "description":"‘We’re Worth It’ is a reminder that we all have value whoever we are. So, when we come across bias, prejudices, online hate, we have to remind the world that we’re not going to take it. Even though it may feel scary and exhausting, it’s important for us all to stand up for our worth." } }, { "@type":"ListItem", "position": 7, "url" : "", "item":{ "@type": "Article", "mainEntityOfPage":{ "@type":"WebPage" }, "headline":"Lesson of worth no12 HER", "image":{ "@type":"ImageObject", "url":"", "height":900, "width":2000 }, "datePublished": "2024-02-26T11:33:55+00:00", "dateModified": "2024-02-26T14:19:53+00:00", "author": { "@type": "Brand", "name": "L'Oréal Paris" }, "publisher":{ "@type":"Organization", "name":"L'Oréal Paris", "logo":{ "@type":"ImageObject", "url":"", "width":189, "height":60 } }, "description":"Perfection is not the truth. You are the truth. So don’t listen to the voice in your head when your heart is speaking. It has to tell you the real messages. The ones that are deep inside you. The ones that define you. Only they know the truth: you're worth it. Watch this video, which is arguably one of H.E.R.'s most beautiful songs. She doesn't sing it, she screams it. For you." } }, { "@type":"ListItem", "position": 8, "url" : "", "item":{ "@type": "Article", "mainEntityOfPage":{ "@type":"WebPage" }, "headline":"Lesson of worth no8 Camila Cabello", "image":{ "@type":"ImageObject", "url":"", "height":900, "width":2000 }, "datePublished": "2023-08-08T11:44:48+00:00", "dateModified": "2024-02-12T13:06:18+00:00", "author": { "@type": "Brand", "name": "L'Oréal Paris" }, "publisher":{ "@type":"Organization", "name":"L'Oréal Paris", "logo":{ "@type":"ImageObject", "url":"", "width":189, "height":60 } }, "description":"You always have a choice. The choice to believe in that little negative voice that tells you that you are not capable. Or to listen to that positive voice that tells you that anything is possible, as long as you believe in yourself. Camilla Cabello can make that positive voice echo inside you. Watch her video and see how much you’re worth it if you decide to listen to the voice that encourages you, that believes in you." } }, { "@type":"ListItem", "position": 9, "url" : "", "item":{ "@type": "Article", "mainEntityOfPage":{ "@type":"WebPage" }, "headline":"Lesson of worth no11 Nidhi Sunil", "image":{ "@type":"ImageObject", "url":"", "height":900, "width":2000 }, "datePublished": "2023-08-09T05:37:36+00:00", "dateModified": "2024-02-12T13:06:52+00:00", "author": { "@type": "Brand", "name": "L'Oréal Paris" }, "publisher":{ "@type":"Organization", "name":"L'Oréal Paris", "logo":{ "@type":"ImageObject", "url":"", "width":189, "height":60 } }, "description":"If you see a place in the culture where you feel out of place just because you’re a woman, because you have freckles or dark skin, then that’s exactly where you need to be. That’s how, all together, we’ll change the narrative. Because we’re all worth it. And even more so if people say the opposite. Nidhi's message is a hymn to hope that you must hear in this video." } }, { "@type":"ListItem", "position": 10, "url" : "", "item":{ "@type": "Article", "mainEntityOfPage":{ "@type":"WebPage" }, "headline":"Lesson of worth no3 Eva Longoria", "image":{ "@type":"ImageObject", "url":"", "height":900, "width":2000 }, "datePublished": "2023-08-08T13:35:11+00:00", "dateModified": "2024-02-12T13:05:10+00:00", "author": { "@type": "Brand", "name": "L'Oréal Paris" }, "publisher":{ "@type":"Organization", "name":"L'Oréal Paris", "logo":{ "@type":"ImageObject", "url":"", "width":189, "height":60 } }, "description":"You are not a person with skin too dark, hair too dark, eyes too dark. You are a person who just needs to hear that you belong to humanity. It doesn't matter how others look at you, as long as you know who you are. Pass this message on to everyone you know who feels unsure or insecure about something. Just tell them: you’re worth it. And send them Eva's video, she has all the words to say it." } }, { "@type":"ListItem", "position": 11, "url" : "", "item":{ "@type": "Article", "mainEntityOfPage":{ "@type":"WebPage" }, "headline":"Lesson of worth no5 Nicolaj Coster Waldau", "image":{ "@type":"ImageObject", "url":"", "height":900, "width":2000 }, "datePublished": "2023-08-07T07:37:58+00:00", "dateModified": "2024-02-12T13:05:38+00:00", "author": { "@type": "Brand", "name": "L'Oréal Paris" }, "publisher":{ "@type":"Organization", "name":"L'Oréal Paris", "logo":{ "@type":"ImageObject", "url":"", "width":189, "height":60 } }, "description":"Many men have been told that they are worth it. But even saying this proves the opposite. Men are only worth it if they fight for women to be treated the same as they are. The important thing is not to say, as a man: I am worth it. The important thing is to be able to say, finally: men, women, we’re worth it. All of us. And this is a man telling you this. For that reason alone, it's worth watching his video." } }, { "@type":"ListItem", "position": 12, "url" : "", "item":{ "@type": "Article", "mainEntityOfPage":{ "@type":"WebPage" }, "headline":"Lesson of worth no10 Andie MacDowell", "image":{ "@type":"ImageObject", "url":"", "height":900, "width":2000 }, "datePublished": "2023-08-09T05:39:03+00:00", "dateModified": "2024-02-12T13:06:42+00:00", "author": { "@type": "Brand", "name": "L'Oréal Paris" }, "publisher":{ "@type":"Organization", "name":"L'Oréal Paris", "logo":{ "@type":"ImageObject", "url":"", "width":189, "height":60 } }, "description":"It's not always easy to get through things. To come back from afar. To go who knows where. There is only one truth that helps to move forward, always: I'm worth it. These words are keys. No one can say what tomorrow will bring. But click and listen to Andie's message. And then your tomorrows will come with this message that will help you, no matter what: you're worth it." } }, { "@type":"ListItem", "position": 13, "url" : "", "item":{ "@type": "Article", "mainEntityOfPage":{ "@type":"WebPage" }, "headline":"Lesson of worth no9 Liya Kebede", "image":{ "@type":"ImageObject", "url":"", "height":900, "width":2000 }, "datePublished": "2022-01-31T16:59:47+00:00", "dateModified": "2024-02-12T13:06:29+00:00", "author": { "@type": "Brand", "name": "L'Oréal Paris" }, "publisher":{ "@type":"Organization", "name":"L'Oréal Paris", "logo":{ "@type":"ImageObject", "url":"", "width":189, "height":60 } }, "description":"You are a woman. You are black. You are beautiful. But you are a woman. But you are black. But you are beautiful. Yes. It will be harder for you. But your path will be beautiful. If you believe very strongly that you're worth it." } }, { "@type":"ListItem", "position": 14, "url" : "", "item":{ "@type": "Article", "mainEntityOfPage":{ "@type":"WebPage" }, "headline":"Lesson of worth no2 Jane Fonda", "image":{ "@type":"ImageObject", "url":"", "height":900, "width":2000 }, "datePublished": "2023-08-08T11:31:09+00:00", "dateModified": "2024-02-12T13:04:50+00:00", "author": { "@type": "Brand", "name": "L'Oréal Paris" }, "publisher":{ "@type":"Organization", "name":"L'Oréal Paris", "logo":{ "@type":"ImageObject", "url":"", "width":189, "height":60 } }, "description":"How can you believe you are worthwhile when the world tells you otherwise? How can you be yourself when everyone want you to be someone else? The important thing is not where you come from but where you are going, guided only by what you believe in. Just be yourself, without any compromise. Only then, you can ask yourself the question a hundred times, the answer will be there, unchanging: yes. You’re worth it. Want Jane Fonda to tell you herself? Watch her video." } }, { "@type":"ListItem", "position": 15, "url" : "", "item":{ "@type": "Article", "mainEntityOfPage":{ "@type":"WebPage" }, "headline":"Lesson of worth no4 Aja Naomi King", "image":{ "@type":"ImageObject", "url":"", "height":900, "width":2000 }, "datePublished": "2024-02-26T11:36:23+00:00", "dateModified": "2024-02-26T14:20:19+00:00", "author": { "@type": "Brand", "name": "L'Oréal Paris" }, "publisher":{ "@type":"Organization", "name":"L'Oréal Paris", "logo":{ "@type":"ImageObject", "url":"", "width":189, "height":60 } }, "description":"Representation in the images we consume plays a huge role not only in how we see ourselves, but how we begin to define our worth. You are who you are, with your differences, your specificities, your characteristics. What you are is a richness that makes the world a better place. And you know what? You’re worth it. You’re not sure about that? Just watch Aja’s video." } } ] } }


In line with our beliefs that nothing should stand between a woman and her self-worth, we are committed to causes that help fight discrimination.



Since 2017, The Prince’s Trust and L’Oréal Paris have worked together to help transform self-doubt into self-worth for thousands of young people through the “All Worth It” training programme.

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