BECAUSE YOU’RE WORTH IT

For International Women’s Day this year, our spokespeople have some new lessons of worth for you.

‘Because I’m Worth It’ … L'Oréal Paris’ signature tagline has just celebrated its 53rd anniversary, emphasising the importance of L’Oreal Paris’ passion for self-worth. The world’s leading beauty brand was the first brand in the world to underline the value of self-worth, a strong message that is deepened today with ‘Lessons of Worth’. These lessons are a series of powerful testimonials by some of L’Oreal Paris’ spokespeople who share what the iconic tagline means to them. We are incredibly proud to announce that Kendall Jenner is the latest spokesperson to share her take on the iconic tagline.

L'ORÉAL PARIS’ COMMITMENT TO STAND UP AGAINST STREET HARASSMENT

In line with our beliefs that nothing should stand between a woman and her self-worth, we are committed to causes that help fight discrimination.

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L’ORÉAL PARIS AND THE PRINCE’S TRUST

Since 2017, The Prince’s Trust and L’Oréal Paris have worked together to help transform self-doubt into self-worth for thousands of young people through the “All Worth It” training programme.

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