• The Prince’s Trust and L’Oréal Paris launch new partnership as one in three young people say they don’t believe in themselves*

    • The Prince’s Trust and L’Oréal Paris announce new three year collaboration and ‘All Worth It’ programme to help 10,000 young people across the UK turn their self-doubt into self-worth 
    • Striking new campaign sees Dame Helen Mirren, Cheryl and 13 other inspirational ambassadors share their personal stories of overcoming low self confidence   


  • The Prince’s Trust and L’Oréal Paris today announced the launch of their “All Worth It” programme which aims to turn ‘self-doubt’ into ‘self–worth’ and responds to new figures released today by The Prince’s Trust showing that one in three young people say they don’t believe in themselves, rising to 42% of young people who are not in education, employment or training.
    The confidence training programme, which will form part of the Trust’s existing courses will run across all 18 Prince’s Trust centres and will also be available digitally via The Trust’s new online digital learning platform, all with the aim of helping over 10,000 young adults.

    The ‘All Worth It’ initiative www.loreal-paris.co.uk/princestrust is fronted by 15 inspirational ambassadors including Dame Helen Mirren, Cheryl, Katie Piper, Marcus Butler and Louisa Johnson, each sharing their own very personal stories in a series of films highlighting how they themselves have been affected by self-doubt.  The programme will be officially launched at The Prince’s Trust centre in Kennington by a host of supporters, led by Dame Helen Mirren.
    Dame Helen Mirren said: “ Overcoming self-doubt is a journey and I am truly happy to see L’Oréal Paris partnering with The Prince’s Trust to help many young people who don’t believe in themselves. We have a responsibility towards this generation to lead by example in what we say, how we act, and what we do. I wholeheartedly support this initiative.”

    Cheryl said: “As a longstanding supporter of The Prince’s Trust and spokesperson for L'Oréal Paris I am so happy to support this partnership. Young people are currently facing more and more problems with self-confidence and we have to address these issues as a real priority. My hope is that this partnership will help young people feel accepted and valued for who they are and make sure that they get the support they need to make the most out of life.”

    The three year collaboration will see L’Oréal Paris work with The Prince’s Trust to support over 10,000 young people through:

    - The L’Oréal Paris “All Worth It” confidence course will run quarterly at each of the 18 Prince’s Trust centres.  The Programme, which comprises of four modules will address issues such as body language, communication, employability and relationships.

    - Learning materials to help build self-confidence to be launched on The Prince’s Trust new online learning platform.  The platform will also connect young people to e-mentors from companies like      L’Oréal and other organisations who can provide online advice and support. 

    Prince’s Trust Ambassador Leanne Lashley, who will join the ambassadors at the partnership launch today, said: “Growing up I was consumed by self-doubt. I suffered a number of traumas and was severely depressed. I took drugs to fill a void. But with help from The Prince’s Trust and through an incredible support network of friends and family, I was able to build the confidence to face adversity head-on. The Prince’s Trust helped me get back on track so now I want to help other people find the self-belief they need to reach their potential, which is why today I’m really proud to be supporting this exciting new partnership with L’Oréal Paris.” 

    Dame Martina Milburn, Chief Executive at The Prince’s Trust, said: “We know that a lack of confidence can be a huge barrier for those young people trying to move into work, education or training. These new figures we’re releasing today remind us of how much more work we have to do. We are delighted to be partnering with L’Oréal Paris in such an impactful partnership.”

    Adrien Koskas, General Manager, L’Oréal Paris UK and Ireland, said: “Self-worth has always been a core value for L’Oréal Paris brand. Whoever you are, wherever you’re from. That’s why we are partnering with The Prince’s Trust to help young people who feel excluded or invisible to transform their self-doubt into self-worth. We’re very proud of the hard hitting campaign supporting this partnership, embodied by a broad range of inspirational ambassadors that celebrate diversity and self-realisation, because we do believe we are ALL WORTH IT.”


  • For further information on the partnership, please contact:

    The Princes Trust:

    Pete Stilwell, Senior Head of Communications, The Prince's Trust:

    E: peter.stilwell@princes-trust.org.uk T: 020 7543 1318

    L’Oréal UK & Ireland:

    Cecilia Coonan, Interim Head of Corporate Affairs, L’Oréal UK & Ireland:

    E: cecilia.coonan@loreal.com T: 020 8762 4849


  • About the research:

  • *A sample of 2,215 16-25 year olds took part in an online survey, conducted by YouGov on behalf of The Prince’s Trust between the 3rd and 28th of November 2016. The figures have been weighted and are representative of 16-25 year olds in the UK.


  • About the “All Worth It” Programme :

  • The ‘All Worth It’ sessions will run as part of the Fairbridge programme which combines group activities, opportunities, experiences, outdoor learning and one-to-one support to help young people gain the personal, social and life skills needed to stabilise their circumstances.  For more information on the programme visit www.loreal-paris.co.uk/PrincesTrust   

  • About L’Oréal Paris

  • For most, the name “L'Oréal” is immediately evocative of the brand’s signature phrase, "Because I'm Worth It.”— the concept behind the legendary advertising campaign for the Superior Preference® hair colour launch in 1973. Today, it represents the essence of the L'Oréal Paris brand as a whole, a spirit which is about helping every woman – or man - embrace their unique beauty while reinforcing their innate sense of self-worth.
    As the biggest beauty brand in the world, L'Oréal Paris has an unparalleled commitment to its advancement in technology, innovation and research, providing ground breaking, high-quality products for women, men, and children of all ages and ethnicities.  L'Oréal Paris UK is notably dedicated to celebrating diversity within beauty and in 2017 is evolving its iconic phrase into a more inclusive; "Because we are all worth it".


    Find us on Facebook facebook/LOrealParisUK

    Twitter @LOrealParisUK

    Instagram @lorealmakeup


  • About The Trust

  • Youth charity The Prince’s Trust helps disadvantaged young people to get their lives on track. Founded by HRH The Prince of Wales in 1976, the charity has supported 13 to 30 year-olds who are unemployed and those struggling at school and at risk of exclusion for over 40 years. 

    Many of the young people helped by The Prince’s Trust are in or leaving care, facing issues such as homelessness or mental health problems, or they have been in trouble with the law. The Trust’s programmes give vulnerable young people the practical and financial support needed to stabilise their lives, helping develop self-esteem and skills for work. Three in four young people supported by The Prince’s Trust move into work, education or training. 

    Further information about The Prince’s Trust is available at princes-trust.org.uk or on 0800 842 842.

    Follow us on Twitter: @PrincesTrust 
    Find us on Facebook: facebook.com/princestrust