HAIR DYE & COLOUR
Get a colour that’s undeniably vibrant with our collection of L’Oréal Paris Préférence hair dyes. A unique blend of colour enriching pigments designed to nourish your hair from root to tip.
Our range of dramatic hair dyes provide complete coverage, unbeatable shine and jaw-dropping colour that holds. Unleash your hair’s natural intensity with the experts at L’Oréal Paris. Nothing will stop you or your hair from making a statement this season.
Discover the Préférence Infinia range
The ultimate sophistication
Colour that defies the test of time
Live Brightly. Live Intensely. Discover your #ColourPassion.
L'Oréal Paris introduces Préférence Infinia: For long-lasting and intense colour.
Préférence Infinia gives you up to 8 weeks of fade-defiant colour with our new Colour Extender, which revives the look of day 1 colour & shine for show-stopping hair colour.
Hair has never looked so good – for so long.
Your favourite Feria shades just got even better. Find them now in the new Préférence Infinia range, with exclusive Colour Extender.