Don’t just go blonde, go platinum blonde. Whether it’s the white-hot style that lit up London Fashion Week or the cool sultry tones that rule the streets of Dalston, platinum blonde hair dye from L’Oréal Paris is the perfect way to stay on-trend. Embrace the peroxide and forget the candy-coloured dye jobs of the past few seasons with our range of platinum blonde hair dyes and colours.

Unapologetic platinum
Defy brassiness, boost shine

Reveal your inner platinum blonde hair dye goddess with our new generation of extreme lightening hair colours, designed to give you up to 8 levels of lift and a white-hot look that will surely turn heads for months to come.

Our Extreme Platinum or Very Platinum blonde hair dyes are created with brass defying technology, giving your hair a lustrous glow and a salon-quality colour. Fade defiant with up to 6 weeks of show-stopping shine, our platinum blonde hair dyes offer 100% grey coverage with a natural finish.

<span style="font-size: 32px;"><strong>Unapologetic platinum</strong><br>
Defy brassiness, boost shine</span><br>

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