Defy brassiness, boost shine
Reveal your inner blonde goddess with our new generation of extreme lightening technology with up to 8 levels of lift.
Absolute Platinum, lustrous shine, with brass defying technology.
Fade defiant colour with up to 6 weeks of show-stopping shine and 100% grey coverage.
Trends & Tutorials
Hair Colour Tutorials
Platinum Blonde Tutorial
step by step
Lustrous platinum hair is easy to achieve thanks to L'Oréal Paris' Preference Platinum Hair Colour range. Watch our video to see how easy it is to colour your hair at home with Préférence Platinum.
Go to the tutorial