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preference-infinia-01-lightest-natural-blonde-01 Lightest Natural Blonde

Préférence Infinia

Revive the look of day 1 colour and shine with new Préférence Colour Extender.

Fade-Defiant Premium Colour

Benefits

Are you looking for fade resistant, high shine hair dye?

Préférence, an expert in fade-defying hair dye, now includes for the first time an additional Colour Extender. It revives the look of day 1 colour & shine for show-stopping gorgeous colour. The powerful direct dyes in the Colour Extender help keep your colour look more beautiful, for even longer.

Préférence’s colourants lock into the hair, ensuring a luminous and long-lasting colour which covers up to 100% of grey hair.

Long-lasting, high shine colour. Fight the fade!

#BLONDEPASSION

These blondes are for the brilliant, the colour lovers. Our ultimate blondes have a tailor-made Colour Extender with anti-brass tones to preserve their luminosity.

01 Lightest Natural Blonde: The ultimate extreme blonde, nearly-platinum. Perfect for women with fair skin and light eyes.

Préférence: Patented anti-fade system

Préférence's patented anti-fade system locks colour into the hair, to ensure a luminous and long-lasting colour which perfectly covers your grey hair.

The high shine conditioner is enriched with Vitamin E and UV filters; the formula renews and prolongs your colour's first day shine. It keeps your colour shiny and luminous and your hair soft and silky for up to 6 weeks with regular conditioning.

Customer Reviews

What you think

100 Reviews

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YOUR REVIEWS

0 stars
Hazeleyes1971
1 stars
12-05-2019

I have always in the past used L'Oreal Palma hair colour, but as of lately I have noticed it is not as good as it used to be and L'Oreal are adding hazelnut to the conditioner, I cannot use the conditioner as I am sensitive to nuts. I have sent an email to L'Oreal weeks ago and received no response.. L'Oreal please go back to the way this product used to be and remove the Hazelnut in the conditioner, it is not needed. Thank you.

Hullab
1 stars
12-05-2019

I have naturally mousey brown/"dark blonde" hair that had a blonde ombre through the mids and ends. The overall colours !exactly! matched the colour swatches on the back of this pack, so I was pretty excited at finally being an allover pale blonde!

I followed the instructions to a T, and used two boxes to really make sure I got that "platinum-y" look, yet have been left with just awful mid orange roots and some sections just haven't lifted at all, giving me super patchy hair.

My hair also felt like straw just after using it; it's not too bad now (2 days after, deep conditioners and no remedial colour) but it's definitely drier and the ends need a trim now. Also - this stuff reeks of vinegar, and my hair still smells when wet.

This is a 100% avoid colour, which is weird as Preference is usually pretty true to the box!

Grace
1 stars
08-05-2019

This product turned my hair into a brassy colour instead of a darker one; it also didn't cover any greys - complete waste of money.

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