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preference-infinia-01-lightest-natural-blonde-01 Lightest Natural Blonde

Préférence Infinia

Revive the look of day 1 colour and shine with new Préférence Colour Extender.

Fade-Defiant Premium Colour

Benefits

Are you looking for fade resistant, high shine hair dye?

Préférence, an expert in fade-defying hair dye, now includes for the first time an additional Colour Extender. It revives the look of day 1 colour & shine for show-stopping gorgeous colour. The powerful direct dyes in the Colour Extender help keep your colour look more beautiful, for even longer.

Préférence’s colourants lock into the hair, ensuring a luminous and long-lasting colour which covers up to 100% of grey hair.

Long-lasting, high shine colour. Fight the fade!

#BLONDEPASSION

These blondes are for the brilliant, the colour lovers. Our ultimate blondes have a tailor-made Colour Extender with anti-brass tones to preserve their luminosity.

01 Lightest Natural Blonde: The ultimate extreme blonde, nearly-platinum. Perfect for women with fair skin and light eyes.

Préférence: Patented anti-fade system

Préférence's patented anti-fade system locks colour into the hair, to ensure a luminous and long-lasting colour which perfectly covers your grey hair.

The high shine conditioner is enriched with Vitamin E and UV filters; the formula renews and prolongs your colour's first day shine. It keeps your colour shiny and luminous and your hair soft and silky for up to 6 weeks with regular conditioning.

Customer Reviews

What you think

100 Reviews

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YOUR REVIEWS

0 stars
AMBERG1
1 stars
13-04-2019

I have natural medium blond hair and I wanted to go an icy blond. I bought this thinking I would go a icy/white colours. It didn’t go well. My hair is now a bright yellow colour I’m so disappointed as it’s my first time dying it. I’m now going to have to try and get a purple shampoo to get the yellow tones out. Do not buy.

Hgal
1 stars
07-04-2019

I bought this last week. It was messy to use, the colour was uneven (despite extensive combing) and my hair came out black, not brown. Would not recommend.

Gemz
1 stars
30-03-2019

There is nothing good to say about this hair dye! The smell is so strong while dying your hair and it’s turnt my hair a dark brown with a slight red tint! I’d just paid to have my hair bleached out and the colour was a similar colour to that on the box and now I’m left with brown hair again after using this product! Im now going to have to get it lifted again!

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