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preference-infinia-01-lightest-natural-blonde-01 Lightest Natural Blonde

Préférence Infinia

Revive the look of day 1 colour and shine with new Préférence Colour Extender.

Fade-Defiant Premium Colour

Benefits

Are you looking for fade resistant, high shine hair dye?

Préférence, an expert in fade-defying hair dye, now includes for the first time an additional Colour Extender. It revives the look of day 1 colour & shine for show-stopping gorgeous colour. The powerful direct dyes in the Colour Extender help keep your colour look more beautiful, for even longer.

Préférence’s colourants lock into the hair, ensuring a luminous and long-lasting colour which covers up to 100% of grey hair.

Long-lasting, high shine colour. Fight the fade!

#BLONDEPASSION

These blondes are for the brilliant, the colour lovers. Our ultimate blondes have a tailor-made Colour Extender with anti-brass tones to preserve their luminosity.

01 Lightest Natural Blonde: The ultimate extreme blonde, nearly-platinum. Perfect for women with fair skin and light eyes.

Préférence: Patented anti-fade system

Préférence's patented anti-fade system locks colour into the hair, to ensure a luminous and long-lasting colour which perfectly covers your grey hair.

The high shine conditioner is enriched with Vitamin E and UV filters; the formula renews and prolongs your colour's first day shine. It keeps your colour shiny and luminous and your hair soft and silky for up to 6 weeks with regular conditioning.

Customer Reviews

What you think

100 Reviews

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YOUR REVIEWS

4 stars

Appeal of pack

5 stars

Value for money

4 stars

Colour result

4 stars

Value for money

4 stars
Alyp Review panel member
5 stars
21-11-2019

I tried this about 7 months ago and wasn’t impressed with my brassy roots . But giving it another try leaving the colour on the roots for 60 minutes, on the advice of my hairdresser meant it truly gave me perfectly blond roots and lengths . I did find it a little drying but hey , I can cosset my fabulous colour with masques and oils , to get this shade with a boxed hair colour is unknown to me ! Absolutely fabulous colour

Ruby Review panel member
5 stars
21-11-2019

Love this very luxurious feeling drugstore hairdye. Makes my hair super soft and silky and the colour last longer than other regular box hair dye.Definitely recommend and will repurchase for sure!

Kelly Review panel member
4 stars
21-11-2019

Beautiful colour! I found it very appealing and easy to apply with a great choice of colours to choose from. I was very pleased with my colour my choice however for long hair I feel 2 boxes would be recommended as had to water down the product to apply through right to the ends of my hair. Luckily it’s a pretty even finish and looks and feels wonderful. I would definitely recommend to others.

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