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preference-infinia-01-lightest-natural-blonde-01 Lightest Natural Blonde

Préférence Infinia

Revive the look of day 1 colour and shine with new Préférence Colour Extender.

Fade-Defiant Premium Colour

Benefits

Are you looking for fade resistant, high shine hair dye?

Préférence, an expert in fade-defying hair dye, now includes for the first time an additional Colour Extender. It revives the look of day 1 colour & shine for show-stopping gorgeous colour. The powerful direct dyes in the Colour Extender help keep your colour look more beautiful, for even longer.

Préférence’s colourants lock into the hair, ensuring a luminous and long-lasting colour which covers up to 100% of grey hair.

Long-lasting, high shine colour. Fight the fade!

#BLONDEPASSION

These blondes are for the brilliant, the colour lovers. Our ultimate blondes have a tailor-made Colour Extender with anti-brass tones to preserve their luminosity.

01 Lightest Natural Blonde: The ultimate extreme blonde, nearly-platinum. Perfect for women with fair skin and light eyes.

Préférence: Patented anti-fade system

Préférence's patented anti-fade system locks colour into the hair, to ensure a luminous and long-lasting colour which perfectly covers your grey hair.

The high shine conditioner is enriched with Vitamin E and UV filters; the formula renews and prolongs your colour's first day shine. It keeps your colour shiny and luminous and your hair soft and silky for up to 6 weeks with regular conditioning.

Customer Reviews

What you think

100 Reviews

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YOUR REVIEWS

4 stars

Appeal of pack

5 stars

Value for money

4 stars

Colour result

4 stars

Value for money

4 stars
Kim92
5 stars
11-10-2019

So after about a year trying to go back ginger after being purple nothing was working, even the hair dressers couldn't get it back ginger. Finally I found something that works!!! IT IS SO BEAUTIFUL!! My hair was bleached a few months ago and I had put a permanent garnier bold pink on that had washed out last week this however has taken really well. It will probably wash out a little but I don't mind topping it up every 2 weeks for this amazing result x

Bigtrolley
5 stars
10-10-2019

So excited after months of searching for the right hair colour to find this one!
The colour is multi tonal giving a more natural blend and leaves my hair in great condition unlike other products I have tried.
This colour is great for me and I no longer have a problem toning the gold hues.
Great colour and condition. My only criticism would be for medium length hair there is only just enough, an increase of 10ml would be good!

Bernie1
5 stars
08-10-2019

My hair is bright and beautiful now! The colour is so intense.

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