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preference-infinia-03-lightest-ash-blonde-03 Lightest Ash Blonde

PRÉFÉRENCE INFINIA VERY LIGHT ASH BLONDE HAIR DYE

REVIVE THE LOOK OF DAY 1 COLOUR AND SHINE WITH NEW PRÉFÉRENCE COLOUR EXTENDER.

Fade-Defiant Premium Colour

Benefits

Are you looking for fade resistant, high shine hair dye?

Préférence, an expert in fade-defying hair dye, now includes for the first time an additional Colour Extender. Préférence Infinia Lightest Ash Blonde revives the look of day 1 colour & shine for show-stopping gorgeous colour. The powerful direct dyes in the Colour Extender help keep your colour look more beautiful, for even longer.

Préférence Infinia Lightest Ash Blonde locks into the hair, ensuring a luminous and long-lasting colour which covers up to 100% of grey hair.

Long-lasting, high shine colour. Fight the fade!

#BLONDEPASSION

These blondes are for the brilliant, the colour lovers. Our ultimate blondes have a tailor-made Colour Extender with anti-brass tones to preserve their luminosity.

03 Lightest Ash Blonde: The cool blonde. Super chic. No-brassiness. Looks great with a rosy tint and light eyes. With a tailor-made anti-brass Colour Extender to revive its pearly finish.

Préférence: Patented anti-fade system The high shine conditioner is enriched with Vitamin E and UV filters; the formula renews and prolongs your colour's first day shine. It keeps your colour shiny and luminous and your hair soft and silky for up to 6 weeks with regular conditioning.

Customer Reviews

What you think

100 Reviews

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YOUR REVIEWS

4 stars

Easy application

4 stars

Value for money

4 stars

Appeal of pack

4 stars

Easy application

4 stars
Loz789
5 stars
04-03-2019

Absolutely love this colour by far my favourite colour definitely would recommend

Chrissie73
5 stars
04-03-2019

Have used this hair colour for years, natural colour is grey/white, and this blends so well, is darker blonde when first coloured,but after 2-3 washes is a really lovely colour.

Beth18176
3 stars
27-02-2019

I dyed my blonde hair two weeks ago with this and it was a absolutely gorgeous shade just like on the box but a tiny bit darker. After washing it once it faded quite a bit was still a gorgeous brown colour. After washing it again 2 days later (I wash my hair every two days e.g Monday then Wednesday) it had faded yet again. Now two weeks later the dye has almost all faded and my hair is left a gingery blonde. If your looking for a dye for a special occasion and want something that will wash out I do recommend this it is a really really gorgeous colour at first however if your looking for a more permanent colour then this isn’t the dye for you unless you redye your hair every week with this. In terms of damage it left my hair very shiny I do have a few split ends but I think that is more heat damage as this colour looks really extra nice if you curl your hair. Although I only curled it twice . But I don’t think this damages it . I also have to say my hair has never looked so shiny. I am going to have to say I don’t recommend it just cause I was expecting it to last at least a few weeks before it drastically faded.

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