Close

Try it On
preference-infinia-03-lightest-ash-blonde-03 Lightest Ash Blonde

Préférence Infinia - 03 Lightest Ash Blonde Hair Dye

REVIVE THE LOOK OF DAY 1 COLOUR AND SHINE WITH NEW PRÉFÉRENCE COLOUR EXTENDER.

Fade-Defiant Premium Colour

Benefits

Are you looking for fade resistant, high shine hair dye?

Préférence, an expert in fade-defying hair dye, now includes for the first time an additional Colour Extender. Préférence Infinia Lightest Ash Blonde revives the look of day 1 colour & shine for show-stopping gorgeous colour. The powerful direct dyes in the Colour Extender help keep your colour look more beautiful, for even longer.

Préférence Infinia Lightest Ash Blonde locks into the hair, ensuring a luminous and long-lasting colour which covers up to 100% of grey hair.

Long-lasting, high shine colour. Fight the fade!

#BLONDEPASSION

These blondes are for the brilliant, the colour lovers. Our ultimate blondes have a tailor-made Colour Extender with anti-brass tones to preserve their luminosity.

03 Lightest Ash Blonde: The cool blonde. Super chic. No-brassiness. Looks great with a rosy tint and light eyes. With a tailor-made anti-brass Colour Extender to revive its pearly finish.

Préférence: Patented anti-fade system The high shine conditioner is enriched with Vitamin E and UV filters; the formula renews and prolongs your colour's first day shine. It keeps your colour shiny and luminous and your hair soft and silky for up to 6 weeks with regular conditioning.

Customer Reviews

What you think

100 Reviews

Write a review

YOUR REVIEWS

4 stars

Value for money

4 stars

Value for money

4 stars

Value for money

4 stars

Easy application

4 stars
Shyly12
1 stars
02-09-2019

Hasn't done a thing to my hair! used bleach first so had that horrible yellow colour.left it for 48 hours, used this hair dye today & it hasn't changed at all. Will never use this dye again

Fifi
1 stars
30-08-2019

Have been lightening my hair from a red to an orange copper for sometime so thought this would be suitable.... nope it has undone all my prep before now

Joebloggs
3 stars
30-08-2019

I bought this product earlier today and my girlfriend used it to dye my hair but the colour is nothing like what it said and showed on the box, it was supposed to be honey blonde but turned out really red and nothing like neither my girlfriend or I thought it was going to be

Thank you for your Review, please note that your review may take up to 48 hours to appear.

Log in

Log in or register to submit your review on this product

Forgot your password ?

Get Inspired

Trends & Tutorials

Go Blonde with Prodigy step by step Go Blonde with Prodigy step by step
Go Blonde with Prodigy step by step
Add to favorites

Hair Colour Tutorials

Go Blonde with Prodigy
step by step

Extraordinary natural-looking colour: you won't have to colour, you will want to.

Go to the tutorial
Application Tips get the Ombré Look step by step Application Tips get the Ombré Look step by step
Add to favorites

BECOLOURSAFE.COM

ALWAYS DO A PATCH TEST 48 HOURS IN ADVANCE OF USING ANY COLOURANTS PRODUCTS.

After 48 Hours, please check for any reaction or irritation. If you notice anything, please discontinue use of the product.

For More information please see www.becoloursafe.com

#message

More details