LIGHT ASH BLONDE HAIR DYE
REVIVE THE LOOK OF DAY 1 COLOUR AND SHINE WITH NEW PRÉFÉRENCE COLOUR EXTENDER.
Fade-Defiant Premium Colour
Are you looking for fade resistant, high shine hair dye?
Préférence, an expert in fade-defying hair dye, now includes for the first time an additional Colour Extender. It revives the look of day 1 colour & shine for show-stopping gorgeous colour. The powerful direct dyes in the Colour Extender help keep your colour look more beautiful, for even longer.
Préférence Infinia Helsinki locks into the hair, ensuring a luminous and long-lasting colour which covers up to 100% of grey hair. Long-lasting, high shine colour.
Fight the fade!
These platinum's are for the striking, the colour lovers. Our ultimate platinum's have a tailor-made Colour Extender with anti-brass tones to preserve an undeniably chic look.
10.1 Helsinki: The true Nordic blonde. It counterbalances skin that has a tendency to look rosy. With a tailor-made Colour Extender with anti-brass tones to preserve its chic finish.
Préférence: Patented anti-fade system The high shine conditioner is enriched with Vitamin E and UV filters; the formula renews and prolongs your colour's first day shine. It keeps your colour shiny and luminous and your hair soft and silky for up to 6 weeks with regular conditioning.
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