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LIGHT ASH BLONDE HAIR DYE

REVIVE THE LOOK OF DAY 1 COLOUR AND SHINE WITH NEW PRÉFÉRENCE COLOUR EXTENDER.

Fade-Defiant Premium Colour

Benefits

Are you looking for fade resistant, high shine hair dye?

Préférence, an expert in fade-defying hair dye, now includes for the first time an additional Colour Extender. It revives the look of day 1 colour & shine for show-stopping gorgeous colour. The powerful direct dyes in the Colour Extender help keep your colour look more beautiful, for even longer.

Préférence Infinia Helsinki locks into the hair, ensuring a luminous and long-lasting colour which covers up to 100% of grey hair. Long-lasting, high shine colour.

Fight the fade!

#PLATINUMPASSION

These platinum's are for the striking, the colour lovers. Our ultimate platinum's have a tailor-made Colour Extender with anti-brass tones to preserve an undeniably chic look.

10.1 Helsinki: The true Nordic blonde. It counterbalances skin that has a tendency to look rosy. With a tailor-made Colour Extender with anti-brass tones to preserve its chic finish.

Préférence: Patented anti-fade system The high shine conditioner is enriched with Vitamin E and UV filters; the formula renews and prolongs your colour's first day shine. It keeps your colour shiny and luminous and your hair soft and silky for up to 6 weeks with regular conditioning.

Customer Reviews

What you think

100 Reviews

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YOUR REVIEWS

4 stars

Value for money

4 stars

Value for money

4 stars

Appeal of pack

5 stars

Colour result

4 stars
Corrie Review panel member
5 stars
14-11-2019

Used this product this morning and my hair feels really soft and condition the colour is vibrant,will definitely use again, it’s easy to use and instructions are very clear, thank you so much

Claire1204 Review panel member
4 stars
14-11-2019

Loved this colour and it’s so easy to put on. I tend to make a mess when I do my hair but it’s drip free formula makes it easier to not destroy your bathroom. I adore the conditioner you get with the hair dye, leaves my hair feeling so soft and healthy looking

Crafty Princess Review panel member
4 stars
14-11-2019

Covered all my grey hair, leaves hair feeling soft and smooth.

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ALWAYS DO A PATCH TEST 48 HOURS IN ADVANCE OF USING ANY COLOURANTS PRODUCTS.

After 48 Hours, please check for any reaction or irritation. If you notice anything, please discontinue use of the product.

For More information please see www.becoloursafe.com

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