PRÉFÉRENCE INFINIA FLORENCE
REVIVE THE LOOK OF DAY 1 COLOUR AND SHINE WITH NEW PRÉFÉRENCE COLOUR EXTENDER.
Fade-Defiant Premium Colour
Are you looking for fade resistant, high shine hair dye?
Préférence, an expert in fade-defying hair dye, now includes for the first time an additional Colour Extender. Préférence Infinia Florence revives the look of day 1 colour & shine for show-stopping gorgeous colour. The powerful direct dyes in the Colour Extender help keep your colour look more beautiful, for even longer.
Préférence Infinia Florence’s patented anti-fade system locks into the hair, ensuring a luminous and long-lasting colour which covers up to 100% of grey hair.
Long-lasting, high shine colour. Fight the fade! #BLACKPASSION
These blacks are for the mysterious, the colour lovers. Our ultimate blacks are the perfect complement for those who dare!
1.07 Florence: Isabeli's shade. 1.07 is the new bronze black. Edgy and intense, beautiful on all skin tones and eye colours. With a tailor-made Colour Extender with neutralising tones to preserve its edginess.
Préférence: Patented anti-fade system
The high shine conditioner is enriched with Vitamin E and UV filters; the formula renews and prolongs your colour's first day shine. It keeps your colour shiny and luminous and your hair soft and silky for up to 6 weeks with regular conditioning.
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