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preference-infinia-107-florence-1.07 Florence

PRÉFÉRENCE INFINIA FLORENCE

REVIVE THE LOOK OF DAY 1 COLOUR AND SHINE WITH NEW PRÉFÉRENCE COLOUR EXTENDER.

Fade-Defiant Premium Colour

Benefits

Are you looking for fade resistant, high shine hair dye?

Préférence, an expert in fade-defying hair dye, now includes for the first time an additional Colour Extender. Préférence Infinia Florence revives the look of day 1 colour & shine for show-stopping gorgeous colour. The powerful direct dyes in the Colour Extender help keep your colour look more beautiful, for even longer.

Préférence Infinia Florence’s patented anti-fade system locks into the hair, ensuring a luminous and long-lasting colour which covers up to 100% of grey hair.

Long-lasting, high shine colour. Fight the fade! #BLACKPASSION

 These blacks are for the mysterious, the colour lovers. Our ultimate blacks are the perfect complement for those who dare!
 1.07 Florence: Isabeli's shade. 1.07 is the new bronze black. Edgy and intense, beautiful on all skin tones and eye colours. With a tailor-made Colour Extender with neutralising tones to preserve its edginess. 
 Préférence: Patented anti-fade system
 The high shine conditioner is enriched with Vitamin E and UV filters; the formula renews and prolongs your colour's first day shine. It keeps your colour shiny and luminous and your hair soft and silky for up to 6 weeks with regular conditioning.

Customer Reviews

What you think

100 Reviews

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YOUR REVIEWS

0 stars
Swish Review panel member
5 stars
12-11-2019

Great coverage for the grey roots.
Leaves a lovely hair texture, soft and shiny, healthy looking.
This soft tone brownish colour was just right, fashionable not boring, more like an interesting salon colour with a bit more depth and glow.
Havanna I'd say is on trend.

mumonamission Review panel member
4 stars
11-11-2019

Finding the right colour shade can often be tricky for my hair. Having used the Preference Caracas intense deep brown I have been really pleased with the results. The colour really is an excellent deep colour that looks really radiant. The texture is really nice and smooth almost like a gel and is easy to apply, the colour mixes well with the developer.The fragrance of the colour has much improved and smells pleasant. Once the colour has taken and you have finally rinsed and dry my hair definately had an improved shine and looked radiant. I was impressed with the grey coverage it certainly got ride of those pesky greys and really refreshed the colour of my hair. I would definitely recommend the product which isn’t quick and easy to use.

Magdalena Review panel member
5 stars
10-11-2019

Love the colour and the shines. Very easy application and not too strong smell. Like the idea of 3 weeks repeat. Also, beautiful package

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BECOLOURSAFE.COM

ALWAYS DO A PATCH TEST 48 HOURS IN ADVANCE OF USING ANY COLOURANTS PRODUCTS.

After 48 Hours, please check for any reaction or irritation. If you notice anything, please discontinue use of the product.

For More information please see www.becoloursafe.com

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