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PRÉFÉRENCE INFINIA BRASILIA

Revive the look of day 1 colour and shine with new Préférence Colour Extender.

Fade-Defiant Premium Colour

Benefits

Are you looking for fade resistant, high shine hair dye?

Préférence, an expert in fade-defying hair dye, now includes for the first time an additional Colour Extender. It revives the look of day 1 colour & shine for show-stopping gorgeous colour. The powerful direct dyes in the Colour Extender help keep your colour look more beautiful, for even longer.

Préférence’s colourants lock into the hair, ensuring a luminous and long-lasting colour which covers up to 100% of grey hair.

Long-lasting, high shine colour. Fight the fade!

#BROWNPASSION
These browns are for the captivating, the colour lovers. Our ultimate browns complement all skin tones.

3 Brasilia: The intense, natural dark brown. Works well on all skin tones. With a tailor-made Colour Extender with neutralising deep tones to preserve its brilliance.

Préférence: Patented anti-fade system 

Préférence's patented anti-fade system locks colour into the hair, to ensure a luminous and long-lasting colour which perfectly covers your grey hair.

The high shine conditioner is enriched with Vitamin E and UV filters; the formula renews and prolongs your colour's first day shine. It keeps your colour shiny and luminous and your hair soft and silky for up to 6 weeks with regular conditioning.

Customer Reviews

What you think

100 Reviews

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YOUR REVIEWS

4 stars

Easy application

3 stars

Value for money

4 stars

Colour result

4 stars

Appeal of pack

4 stars
Catt_4444444
1 stars
08-08-2019

I bought this product I beached my hair and it was a yelowy blonde and should over cover it was lighter than the results on the back and it didn’t do anything . Still had to go the hairdresser to get a tonner

georgia729
3 stars
04-08-2019

I really recently dyed my hair with this dye, the consistency was good and the smell wasn't as bad as others but the result wasn't what I hoped for. I have very dark hair naturally so I knew it wouldn't be very vibrant but it seems more like it has tinted my natural hair colour rather than actually changing it. Furthermore it seems to be slightly more red than what I wanted, it is different to what the box advertises. I can't comment on how long it lasts because I haven't had it long enough but probably wouldn't use again.

Jozie 65
4 stars
02-08-2019

Pleased with this hair colour, which lasted longer than other colours I've used, although the enhancer that you use in between colours did nothing.

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BECOLOURSAFE.COM

ALWAYS DO A PATCH TEST 48 HOURS IN ADVANCE OF USING ANY COLOURANTS PRODUCTS.

After 48 Hours, please check for any reaction or irritation. If you notice anything, please discontinue use of the product.

For More information please see www.becoloursafe.com

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