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Préférence Infinia

Glamourous, fade-defiant colour with up to 8 weeks of lustre and 6 weeks of shine.

Fade-Defiant Premium Colour

Benefits

Are you looking for fade resistant, high shine hair dye?

Préférence, an expert in fade-defying hair dye, now includes for the first time an additional Colour Extender. It revives the look of day 1 colour & shine for show-stopping gorgeous colour. The powerful direct dyes in the Colour Extender help keep your colour look more beautiful, for even longer.

Préférence’s colourants lock into the hair, ensuring a luminous and long-lasting colour which covers up to 100% of grey hair.

Long-lasting, high shine colour. Fight the fade!

Customer Reviews

What you think

100 Reviews

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YOUR REVIEWS

0 stars
Tracy44
5 stars
15-05-2019

Hello, I am 44 years old, have 30 percent grey with natural hair colour level 7. This colour turned out exactly as the front of the box. Love it, it is stunningly beautiful and feels really healthy.

jules
5 stars
14-05-2019

my fav colour x beautiful bright ginger x please don t let it go .

ObeTrace
5 stars
13-05-2019

I’ve been using this brand from L’Oréal for several years now, the colour just never disappoints. A very beautiful bold and vivid colour with each dye.

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Hair Colour Tutorials

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step by step

The expert brush has a precise 3-Phase distribution, an ergonomically designed handle for easy application and 2 types of bristles for beautifully blended tones.

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