PRÉFÉRENCE INFINIA PALMA

Revive the look of day 1 colour and shine with new Préférence Colour Extender.

Fade-Defiant Premium Colour

5 Palma

4 stars

431 Reviews

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Benefits

Are you looking for fade resistant, high shine hair dye?

Préférence, an expert in fade-defying hair dye, now includes for the first time an additional Colour Extender. It revives the look of day 1 colour & shine for show-stopping gorgeous colour. The powerful direct dyes in the Colour Extender help keep your colour look more beautiful, for even longer.

Préférence’s colourants lock into the hair, ensuring a luminous and long-lasting colour which covers up to 100% of grey hair.

Long-lasting, high shine colour. Fight the fade!

#BROWNPASSION

These browns are for the captivating, the colour lovers. Our ultimate browns complement all skin tones.

5 Palma: A pure, essential shade without reflects but completely luminous. Goes well on every skin tone. With a tailor-made neutralising Colour Extender to preserve its "naturel".

Préférence: Patented anti-fade system

Préférence's patented anti-fade system locks colour into the hair, to ensure a luminous and long-lasting colour which perfectly covers your grey hair.

The high shine conditioner is enriched with Vitamin E and UV filters; the formula renews and prolongs your colour's first day shine. It keeps your colour shiny and luminous and your hair soft and silky for up to 6 weeks with regular conditioning.

YOUR REVIEWS

4 stars

Colour result

4 stars

Colour result

4 stars

Appeal of pack

4 stars

Value for money

4 stars

Hair Colour Tutorials

Watch how easy it is to do when Catherine tries the product for the first time. The easy to use brush allows for simpler application of the lightening crème when applying it to your desired lengths!

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Hair Colour Tutorials

Beauty Blogger Really Ree shows us how she can conceal greys in just three seconds with Magic Retouch, instant root concealer spray.

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Grace

1 stars

08-05-2019

This product turned my hair into a brassy colour instead of a darker one; it also didn't cover any greys - complete waste of money.

Ellab

3 stars

The colour turns out completely different and is a lot darker. It's a nice colour but not what I wanted and is too dark for me

Jane

30-04-2019

I'd used this product once before a few years ago and loved the results so decided to give it another go since I haven't dyed my hair for so long. This time however the effects have been devastating to my previously healthy hair. It feels completely stripped and weak, has no shine, looks visibly damaged and is breaking off. I left this on for just under the recommended time. When using the dye the smell is very strong and made my eyes water. The colour is lovely but not worth the damage.