PRÉFÉRENCE INFINIA PALMA

Revive the look of day 1 colour and shine with new Préférence Colour Extender.

Fade-Defiant Premium Colour

5 Palma

4 stars

590 Reviews

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Benefits

Are you looking for fade resistant, high shine hair dye?

Préférence, an expert in fade-defying hair dye, now includes for the first time an additional Colour Extender. It revives the look of day 1 colour & shine for show-stopping gorgeous colour. The powerful direct dyes in the Colour Extender help keep your colour look more beautiful, for even longer.

Préférence’s colourants lock into the hair, ensuring a luminous and long-lasting colour which covers up to 100% of grey hair.

Long-lasting, high shine colour. Fight the fade!

#BROWNPASSION

These browns are for the captivating, the colour lovers. Our ultimate browns complement all skin tones.

5 Palma: A pure, essential shade without reflects but completely luminous. Goes well on every skin tone. With a tailor-made neutralising Colour Extender to preserve its "naturel".

Préférence: Patented anti-fade system

Préférence's patented anti-fade system locks colour into the hair, to ensure a luminous and long-lasting colour which perfectly covers your grey hair.

The high shine conditioner is enriched with Vitamin E and UV filters; the formula renews and prolongs your colour's first day shine. It keeps your colour shiny and luminous and your hair soft and silky for up to 6 weeks with regular conditioning.

YOUR REVIEWS

4 stars

Colour result

4 stars

Colour result

4 stars

Appeal of pack

4 stars

Easy application

4 stars

Hair Colour Tutorials

Watch how easy it is to do when Catherine tries the product for the first time. The easy to use brush allows for simpler application of the lightening crème when applying it to your desired lengths!

Go to the tutorial

Hair Colour Tutorials

Beauty Blogger Really Ree shows us how she can conceal greys in just three seconds with Magic Retouch, instant root concealer spray.

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Alyp Review panel member

5 stars

21-11-2019

I tried this about 7 months ago and wasn’t impressed with my brassy roots . But giving it another try leaving the colour on the roots for 60 minutes, on the advice of my hairdresser meant it truly gave me perfectly blond roots and lengths . I did find it a little drying but hey , I can cosset my fabulous colour with masques and oils , to get this shade with a boxed hair colour is unknown to me ! Absolutely fabulous colour

Ruby Review panel member

Love this very luxurious feeling drugstore hairdye. Makes my hair super soft and silky and the colour last longer than other regular box hair dye.Definitely recommend and will repurchase for sure!

Kelly Review panel member

Beautiful colour! I found it very appealing and easy to apply with a great choice of colours to choose from. I was very pleased with my colour my choice however for long hair I feel 2 boxes would be recommended as had to water down the product to apply through right to the ends of my hair. Luckily it’s a pretty even finish and looks and feels wonderful. I would definitely recommend to others.