PRÉFÉRENCE INFINIA PALMA

Revive the look of day 1 colour and shine with new Préférence Colour Extender.

Fade-Defiant Premium Colour

5 Palma

4 stars

553 Reviews

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Benefits

Are you looking for fade resistant, high shine hair dye?

Préférence, an expert in fade-defying hair dye, now includes for the first time an additional Colour Extender. It revives the look of day 1 colour & shine for show-stopping gorgeous colour. The powerful direct dyes in the Colour Extender help keep your colour look more beautiful, for even longer.

Préférence’s colourants lock into the hair, ensuring a luminous and long-lasting colour which covers up to 100% of grey hair.

Long-lasting, high shine colour. Fight the fade!

#BROWNPASSION

These browns are for the captivating, the colour lovers. Our ultimate browns complement all skin tones.

5 Palma: A pure, essential shade without reflects but completely luminous. Goes well on every skin tone. With a tailor-made neutralising Colour Extender to preserve its "naturel".

Préférence: Patented anti-fade system

Préférence's patented anti-fade system locks colour into the hair, to ensure a luminous and long-lasting colour which perfectly covers your grey hair.

The high shine conditioner is enriched with Vitamin E and UV filters; the formula renews and prolongs your colour's first day shine. It keeps your colour shiny and luminous and your hair soft and silky for up to 6 weeks with regular conditioning.

YOUR REVIEWS

4 stars

Colour result

4 stars

Colour result

4 stars

Appeal of pack

4 stars

Easy application

4 stars

Hair Colour Tutorials

Watch how easy it is to do when Catherine tries the product for the first time. The easy to use brush allows for simpler application of the lightening crème when applying it to your desired lengths!

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Hair Colour Tutorials

Beauty Blogger Really Ree shows us how she can conceal greys in just three seconds with Magic Retouch, instant root concealer spray.

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Lue1

2 stars

26-07-2019

Not very happy with this one. Went much more into plum than red and quite dark as well

5 stars

30-06-2019

Favourite hair colour, gives amazing shine.amazing

Ab91

1 stars

I bought the natural light brown dye and my hair is an awful very DARK brown . Really unhappy with the result it looks nothing like the front picture and it is to harsh for my features. I'm now going to have to correct at a hairdressers. Thanks Loreal for ruining my hair!