PRÉFÉRENCE INFINIA PALMA

Revive the look of day 1 colour and shine with new Préférence Colour Extender.

Fade-Defiant Premium Colour

5 Palma

4 stars

377 Reviews

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Benefits

Are you looking for fade resistant, high shine hair dye?

Préférence, an expert in fade-defying hair dye, now includes for the first time an additional Colour Extender. It revives the look of day 1 colour & shine for show-stopping gorgeous colour. The powerful direct dyes in the Colour Extender help keep your colour look more beautiful, for even longer.

Préférence’s colourants lock into the hair, ensuring a luminous and long-lasting colour which covers up to 100% of grey hair.

Long-lasting, high shine colour. Fight the fade!

#BROWNPASSION

These browns are for the captivating, the colour lovers. Our ultimate browns complement all skin tones.

5 Palma: A pure, essential shade without reflects but completely luminous. Goes well on every skin tone. With a tailor-made neutralising Colour Extender to preserve its "naturel".

Préférence: Patented anti-fade system

Préférence's patented anti-fade system locks colour into the hair, to ensure a luminous and long-lasting colour which perfectly covers your grey hair.

The high shine conditioner is enriched with Vitamin E and UV filters; the formula renews and prolongs your colour's first day shine. It keeps your colour shiny and luminous and your hair soft and silky for up to 6 weeks with regular conditioning.

YOUR REVIEWS

4 stars

Colour result

4 stars

Colour result

4 stars

Easy application

4 stars

Appeal of pack

4 stars

Hair Colour Tutorials

Watch how easy it is to do when Catherine tries the product for the first time. The easy to use brush allows for simpler application of the lightening crème when applying it to your desired lengths!

Go to the tutorial

Hair Colour Tutorials

Beauty Blogger Really Ree shows us how she can conceal greys in just three seconds with Magic Retouch, instant root concealer spray.

Go to the tutorial

Priyan

1 stars

30-01-2019

my grey roots started showing after just one wash second wash more grey showing

WrongColour

23-01-2019

I have been looking for a bluish purple colour for ages and was delighted to see it. The colour looked nothing like that on the box. It's reddish purple and even that colour is quite patchy. The colour is so different, that it can be labelled as false advertising. Waste of money.

HEVA

21-01-2019

Way too runny, not "gel" as advertised.
Not the colour on the box. My natural colour is the same as the model, but I've come out lightened and slightly ginger.
Advertises "perfect" grey coverage, but they are all still there shiny out brighter than before.
The colour extender and conditioner included will only last last as long as they say if your hair is an inch long.