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Préférence Infinia - 7.3 Florida

Préférence Infinia

Revive the look of day 1 colour and shine with new Préférence Colour Extender.

Fade-Defiant Premium Colour

Benefits

Are you looking for fade resistant, high shine hair dye?

Préférence, an expert in fade-defying hair dye, now includes for the first time an additional Colour Extender. It revives the look of day 1 colour & shine for show-stopping gorgeous colour. The powerful direct dyes in the Colour Extender help keep your colour look more beautiful, for even longer.

Préférence’s colourants lock into the hair, ensuring a luminous and long-lasting colour which covers up to 100% of grey hair.

Long-lasting, high shine colour. Fight the fade!

#BLONDEPASSION
These blondes are for the brilliant, the colour lovers. Our ultimate blondes have a tailor-made Colour Extender with anti-brass tones to preserve their luminosity.

7.3 Florida: A soft, sensual caramel blonde for darker bases who want to lighten. Beautiful on light to medium skin tones. With a Colour Extender with golden tones to revive its luminosity. 

Préférence: Patented anti-fade system

Préférence's patented anti-fade system locks colour into the hair, to ensure a luminous and long-lasting colour which perfectly covers your grey hair.

The high shine conditioner is enriched with Vitamin E and UV filters; the formula renews and prolongs your colour's first day shine. It keeps your colour shiny and luminous and your hair soft and silky for up to 6 weeks with regular conditioning.

Customer Reviews

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YOUR REVIEWS

4 stars

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3 stars
Brendy
5 stars
17-12-2017

I usually buy loreal and wasn’t disappointed with preference conditioner good colour enhancer a added bonus

Mrs Moderation
5 stars
30-06-2017

I thought I would submit a more up-to-date review for this colour, Florida 7.3.
I have chemically lightened hair, full head, both tint and bleach, about 30% grey/white hair, and have been colouring my hair for some years.
I decided that I wanted to go a more natural blond, closer to my original natural warm dark blond.
This colour is excellent, it is not as drying as other L'Oreal products I have tried, and my hair is now pretty much the same colour as the swatch panel on the back of the box (light blond section). It is a very warm colour, but it has covered both the lightened sections of my hair and my silvers/whites.
Finally, my hair feels no dryer than it did before putting this colour on, and the 'hair dye' smell disappeared after one normal wash, unlike some other brands where the smell can linger in your hair for days.
I would recommend this to other shoppers both bleached and grey haired.

Sucris
3 stars
26-12-2016

Disappointed has this didn't stay black but dark brown instead, specially if comparing with the casting creme gloss packs I have used in the past. Love the conditioner that's comes in the pack.

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