Close

Try it On
preference-infinia-81-copenhagen-8.1 Copenhagen

PRÉFÉRENCE INFINIA LIGHT ASH BLONDE HAIR DYE

Revive the look of day 1 colour and shine with new Préférence Colour Extender.

Fade-Defiant Premium Colour

Benefits

Are you looking for fade resistant, high shine hair dye?

Préférence, an expert in fade-defying hair dye, now includes for the first time an additional Colour Extender. It revives the look of day 1 colour & shine for show-stopping gorgeous colour. The powerful direct dyes in the Colour Extender help keep your colour look more beautiful, for even longer.

Préférence’s colourants lock into the hair, ensuring a luminous and long-lasting colour which covers up to 100% of grey hair.

Long-lasting, high shine colour. Fight the fade!

Customer Reviews

What you think

100 Reviews

Write a review

YOUR REVIEWS

4 stars

Colour result

3 stars

Appeal of pack

4 stars

Easy application

3 stars

Value for money

3 stars
Hgal
1 stars
07-04-2019

I bought this last week. It was messy to use, the colour was uneven (despite extensive combing) and my hair came out black, not brown. Would not recommend.

Gemz
1 stars
30-03-2019

There is nothing good to say about this hair dye! The smell is so strong while dying your hair and it’s turnt my hair a dark brown with a slight red tint! I’d just paid to have my hair bleached out and the colour was a similar colour to that on the box and now I’m left with brown hair again after using this product! Im now going to have to get it lifted again!

SerenGelli
1 stars
30-03-2019

Bought this and used it this morning. It hasn’t covered any of my grey roots. It did lighten my hair a tone which is whatt I was after, but I had expected greys to be gone.

Thank you for your Review, please note that your review may take up to 48 hours to appear.

Log in

Log in or register to submit your review on this product

Forgot your password ?

Get Inspired

Trends & Tutorials

How to dip dye step by step How to dip dye step by step
How to dip dye step by step
Add to favorites

Hair Colour Tutorials

How to dip dye
step by step

Watch how easy it is to do when Catherine tries the product for the first time. The easy to use brush allows for simpler application of the lightening crème when applying it to your desired lengths!

Go to the tutorial
Up Do Tutorial step by step Up Do Tutorial step by step

Hair Colour Tutorials

Up Do Tutorial
step by step

Add to favorites
Sunkiss Jelly Create Your Own Beach Summer Hair step by step Sunkiss Jelly Create Your Own Beach Summer Hair step by step
Add to favorites
Magic Retouch Tutorial By Really Ree Step by Step Magic Retouch Tutorial By Really Ree Step by Step
Magic Retouch Tutorial By Really Ree Step by Step
Add to favorites

Hair Colour Tutorials

Magic Retouch Tutorial By Really Ree
Step by Step

Beauty Blogger Really Ree shows us how she can conceal greys in just three seconds with Magic Retouch, instant root concealer spray.

Go to the tutorial
How to #GoBronde step by step How to #GoBronde step by step

Hair Colour Tutorials

How to #GoBronde
step by step

Add to favorites
Glam Bronde Our Golden Application Tips step by step Glam Bronde Our Golden Application Tips step by step
Add to favorites

You may like

BECOLOURSAFE.COM

ALWAYS DO A PATCH TEST 48 HOURS IN ADVANCE OF USING ANY COLOURANTS PRODUCTS.

After 48 Hours, please check for any reaction or irritation. If you notice anything, please discontinue use of the product.

For More information please see www.becoloursafe.com

#message

More details