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PRÉFÉRENCE INFINIA LIGHT ASH BLONDE HAIR DYE

Revive the look of day 1 colour and shine with new Préférence Colour Extender.

Fade-Defiant Premium Colour

Benefits

Are you looking for fade resistant, high shine hair dye?

Préférence, an expert in fade-defying hair dye, now includes for the first time an additional Colour Extender. It revives the look of day 1 colour & shine for show-stopping gorgeous colour. The powerful direct dyes in the Colour Extender help keep your colour look more beautiful, for even longer.

Préférence’s colourants lock into the hair, ensuring a luminous and long-lasting colour which covers up to 100% of grey hair.

Long-lasting, high shine colour. Fight the fade!

Customer Reviews

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100 Reviews

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YOUR REVIEWS

4 stars

Value for money

3 stars

Value for money

3 stars

Value for money

3 stars

Easy application

3 stars
emillielouiserix
5 stars
09-06-2019

I saw this on Instagram not too long ago and I've been looking for ages to find a rich Auburn colour that doesn't disappoint by going a reddish brown and then washing out in a few washes to a yellow colour- And I've found it! I've been let down by so many different hair dyes and was close to giving up but I finally found it and now have my dream colour ❤ I love the consistency of the gel rather than a cream when applying and found it left less mess, the conditioner is an absolute dream and has left my hair silky smooth and smelling like a bouquet of flowers. I also love that it comes with an extra step which is a colour extender you use from week 3. All round amazing. Overly impressed!

Dutch2014
1 stars
08-06-2019

Left my hair feeling coated and dry - I usually use Schwarzkopf and will be going back. I wish I had never tried this hair dye.

TerryT
5 stars
06-06-2019

I used 'Loreal Preference 7 Rimini' on my medium blonde pre lightened hair and it has turned out fab! just as the colour on the box chart my little greys have gone too and my hair feels so soft with the conditioner provided. I will definately use again!

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BECOLOURSAFE.COM

ALWAYS DO A PATCH TEST 48 HOURS IN ADVANCE OF USING ANY COLOURANTS PRODUCTS.

After 48 Hours, please check for any reaction or irritation. If you notice anything, please discontinue use of the product.

For More information please see www.becoloursafe.com

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